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Here’s a look at this week’s biggest premieres, parties and openings in Los Angeles and New York, including red carpets for the MPTF NextGen Summer Party, Love in Taipei and Wif’s Valley Girl screening.

MPTF NextGen Summer Party

Darren Criss, Colman Domingo, Ben Barnes, Camilla Belle, Yvette Nicole Brown, Cristo Fernández, Max Greenfield, Olivia Holt, Michael Rooker, Reid Scott and Harry Shum Jr. were among the stars who attended the Motion Picture & Television Fund’s NextGen Summer Party on Sunday.

Yvette Nicole Brown, Colman Domingo and Max Greenfield Olivia Holt and Bailee Madison Michael Rooker, Cristo Fernandez, Paloma Cinco and Yvette Nicole Brown

Love in Taipei premiere

Paramount+ hosted a special premiere screening for it’s new film on Tuesday in Los Angeles, with support from director Arvin Chen, author/executive producer Abigail Hing Wen and producer Matt Kaplan.

Arvin Chen and Abigail Hing Wen Matt...

Shondaland has tapped veteran PR exec Alyssa Schimel as Vice President of Communications and Marketing, and promoted longtime Shondaland development exec Marco Esquivel to VP Creative Content.

Schimel will be responsible for communications oversight and marketing strategies for all Shondaland content including broadcast and streaming, Shondaland Audio, Shondaland,com, consumer products, merchandise and live events.

Prior to joining Shondaland, Schimel spent five years at Kovert Creative overseeing programming- and content-focused clients as well as working across lifestyle, sports and brand clients. She also spent six years at Pmk*Bnc working in the agency’s television department. Her previous clients include Jimmy Kimmel Live!; Bill Simmons’ The Ringer.com; TBS’ Wipe Out, Animal Kingdom and The Last Og; Jax Media; SNL’s Aidy Bryant; Apple TV+’s The Problem with Jon Stewart; Adult Swim’s Tuca and Bertie; and the American Veterans Center.

As VP Creative Content, Esquivel will work with...

PR veteran Alyssa Schimel has been tapped to help run PR and marketing efforts for Shondaland, Shonda Rhimes’ Netflix-based production operation.

Separately, Marco Esquivel has been upped to vice president of creative content.

Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities at Shondaland.

“Alyssa brings with her years of experience working with television, audio and digital content clients and I couldn’t be more excited for her to join the team as Shondaland,” said Chris Diiorio, Shondaland’s chief strategy and business development officer.

Schimel spent the past five...

Shondaland is expanding its development team, hiring former Paramount executive Annie Laks as Svp Creative Content and promoting Marco Esquivel to Director, Creative Content. Both will report to Alison Eakle, Head of Fiction & Non-Fiction Content.

Laks will be responsible for identifying, pursuing and tracking new talent and projects. She will also work closely with creatives to help shepherd development of current projects on Shondaland’s expanding Netflix slate.

“Annie joins our team after an outstanding career in development that has afforded her a unique perspective given her broad range of experience,” said Shondaland producing partner Betsy Beers. “As Shondaland continues to expand its slate and partnership with Netflix, we’re excited to tap into Annie’s keen understanding of varied audiences and her deep relationships within the creative community.”

As Director of Creative Content, Esquivel will help facilitate the development of all new Shondaland projects, including fostering writer and talent...