YouTube is back with more buyable videos. In response to heavy search traffic for terms like “gift guides” and “gift ideas,” the online video leader is delivering an event series called From YouTube To You. The ten-day initiative will feature top creators and offer deals across a variety of categories.
From YouTube To You began on November 10 and runs through the 19th. Participants who will contribute content include MrBeast, Alan Chikin Chow, and Alisha Marie. Over ten days, YouTube will feature all of the video types that are part of the “multiformat” approach it’s pushing. Creators will deliver streams and long-form content, and YouTube will bring back its Shoppable Shorts as well.
This is the second year in a row that YouTube has launched a shoppable experience ahead of the holiday season. Last year, it invited viewers to a Holiday Stream & Shop. That event promoted the nascent /Shopping hub,...
From YouTube To You began on November 10 and runs through the 19th. Participants who will contribute content include MrBeast, Alan Chikin Chow, and Alisha Marie. Over ten days, YouTube will feature all of the video types that are part of the “multiformat” approach it’s pushing. Creators will deliver streams and long-form content, and YouTube will bring back its Shoppable Shorts as well.
This is the second year in a row that YouTube has launched a shoppable experience ahead of the holiday season. Last year, it invited viewers to a Holiday Stream & Shop. That event promoted the nascent /Shopping hub,...
- 11/11/2022
- by Sam Gutelle
- Tubefilter.com
YouTube has announced the creator lineup for its first live shopping event next week, as it lays out a larger vision for on-platform shopping, which is being shaped by new global managing director for YouTube Shopping Bridget Dolan.
YouTube’s first event to tout its ecommerce tools, the Holiday Stream & Shop, kicks off on Nov. 15. During the weeklong event, creators will be selling new products at special discounts from their own brands. Participants include Donut Media, Gordon Ramsay, Patrick Starrr, Jackie Aina (pictured above), Manny Mua, and MrBeast.
That said, the event will kick off with The Merrell Twins hosting sponsored gift guide of sorts in partnership with Samsung, Verizon, and Walmart.
While creator-founded brands are at the heart of YouTube’s shopping ambitions, Dolan tells Tubefilter, the company also envisions helping brands and retailers sell their wares in collaboration with creators (who could then be compensated for their participation...
YouTube’s first event to tout its ecommerce tools, the Holiday Stream & Shop, kicks off on Nov. 15. During the weeklong event, creators will be selling new products at special discounts from their own brands. Participants include Donut Media, Gordon Ramsay, Patrick Starrr, Jackie Aina (pictured above), Manny Mua, and MrBeast.
That said, the event will kick off with The Merrell Twins hosting sponsored gift guide of sorts in partnership with Samsung, Verizon, and Walmart.
While creator-founded brands are at the heart of YouTube’s shopping ambitions, Dolan tells Tubefilter, the company also envisions helping brands and retailers sell their wares in collaboration with creators (who could then be compensated for their participation...
- 11/9/2021
- by Geoff Weiss
- Tubefilter.com
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