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News

Darnell Smith

Nil athletes can now be short-form stars. The Whistle Creator Program wants to help them.
Image
For sports creators, the current online video landscape is a brave new world. College stars are signing name, image, and likeness (Nil) deals, influencers are competing at a high level, and the lines between creator and athlete are blurrier than ever before.

Enter Team Whistle. Nine years after launching as Whistle Sports, the media company has become a veteran producer of sports content. With its new Whistle Creator Program, it will partner with pros and college athletes to help them improve their short-form content.

The Whistle Creator Program will be organized into classes, each of which will include a group of athletes-slash-videomakers. The inaugural class of program participants includes some sports professionals, including Fox Sports host Darnell Smith and self-described “sports personality” Joy De’Angela. Team Whistle’s roster of creator partners also includes college athletes who are benefitting from Nil deals, including football players Cameron Ward and Adam Botkin.
See full article at Tubefilter.com
  • 2/28/2023
  • by Sam Gutelle
  • Tubefilter.com
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