Park Bo-gum

Park Bo-gum is a South Korean actor, singer, and musician. A household name in South Korea and a top Korean Wave (Hallyu) figure internationally, Park is widely beloved for his wholesome and upright image. Considered an immense talent with versatility that shines across time and genre, his soft looks and easy smile made him popular, but it is his expressive performances and acting talent that have made him a star. The youngest artist to be named Gallup Korea's Television Actor of the Year, Park is also the first and only actor to ever top Forbes Korea Power Celebrity list. Through his performances and public image, Park has been given several nicknames by several media outlets, notably, "Nation's Little Brother", "Nation's Boyfriend", "Nation's Crown Prince", and "Prince of Asia". An endorser of a wide range of brands inside and outside his home country, the "Park Bo-gum Effect", coined by the Korean Business Research Institute, refers to his consistent high brand reputation ranking indicating his effectiveness as an endorser across different demographics.