Michael D. Ratner
- Producer
- Director
- Writer
Michael D. Ratner is the CEO & Founder of OBB Media, the next-gen entertainment studio driving pop culture through innovative storytelling across film, television, digital, branded content, live experiences, and more. Ratner is also the Co-Founder of rhode skin and has guided the company since its formation alongside Hailey Bieber. In his dual role as Co-Executive Chairman, Ratner has run the Board of Directors from inception through its acquisition, most recently spearheading the $1 billion exit to e.l.f. Beauty.
Since founding OBB in 2016, Ratner has led the company through explosive growth, building a bi-coastal, vertically integrated content studio known for both its award-winning entertainment and its unique ability to launch and grow brands through storytelling. Ratner has established himself as a creative and strategic force at the intersection of content and commerce, with a variety of formats and a multi-platform approach. Recent work includes a groundbreaking partnership with IShowSpeed and DICK'S that spans a primetime commercial, premium docu-series, and live event; the three-day sports festival, Fanatics Fest NYC; and the creation of Hailey Bieber's YouTube channel, which served as a natural launchpad for rhode skin, the most disruptive powerhouse in beauty.
Ratner's directing and producing work has received a Grammy nomination for Justin Bieber: Our World; amassed more than 2 billion views with Kevin Hart's Cold as Balls; gone #1 globally and driven legislative reform with Demi Lovato's Child Star documentary (Hulu); and won Peabody and Emmy awards with Mountain Queen (Netflix). Ratner is also behind the critically acclaimed and chart-topping Sabrina Carpenter's A Nonsense Christmas special (Netflix), Spotify's Billions Club series starring the biggest artists in the world, and Kids Are Growing Up: A Story about a Kid Named LAROI (Amazon), and more.
Ratner's entrepreneurial approach has landed him on Goldman Sachs' Top 100 Most Exceptional Entrepreneurs (2023 & 2024), The Hollywood Reporter's Next Gen: 35 Rising Hollywood Executives Under 35 (2024), Variety's New Leader Creatives (2018), and Forbes 30 Under 30 (2019). He is a graduate of the University of Pennsylvania and NYU Tisch (MFA).
Since founding OBB in 2016, Ratner has led the company through explosive growth, building a bi-coastal, vertically integrated content studio known for both its award-winning entertainment and its unique ability to launch and grow brands through storytelling. Ratner has established himself as a creative and strategic force at the intersection of content and commerce, with a variety of formats and a multi-platform approach. Recent work includes a groundbreaking partnership with IShowSpeed and DICK'S that spans a primetime commercial, premium docu-series, and live event; the three-day sports festival, Fanatics Fest NYC; and the creation of Hailey Bieber's YouTube channel, which served as a natural launchpad for rhode skin, the most disruptive powerhouse in beauty.
Ratner's directing and producing work has received a Grammy nomination for Justin Bieber: Our World; amassed more than 2 billion views with Kevin Hart's Cold as Balls; gone #1 globally and driven legislative reform with Demi Lovato's Child Star documentary (Hulu); and won Peabody and Emmy awards with Mountain Queen (Netflix). Ratner is also behind the critically acclaimed and chart-topping Sabrina Carpenter's A Nonsense Christmas special (Netflix), Spotify's Billions Club series starring the biggest artists in the world, and Kids Are Growing Up: A Story about a Kid Named LAROI (Amazon), and more.
Ratner's entrepreneurial approach has landed him on Goldman Sachs' Top 100 Most Exceptional Entrepreneurs (2023 & 2024), The Hollywood Reporter's Next Gen: 35 Rising Hollywood Executives Under 35 (2024), Variety's New Leader Creatives (2018), and Forbes 30 Under 30 (2019). He is a graduate of the University of Pennsylvania and NYU Tisch (MFA).
