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In an exclusive interview with Variety, Ronald Day, Telemundo’s president of entertainment & content strategy, drilled down on what has made action-packed series “Lord of the Skies” (“El Señor de los cielos”), the company’s longest-running Super Series franchise and a bonafide hit.

With Season 9 set to premiere Feb. 13, “Lord of the Skies” has earned its street cred across a spectrum of young adults, split evenly among males and females. Per Nielsen, its eighth season “ranked as the #1 drama series in primetime, regardless of language, 6 out of 9 nights since its premiere, among adults 18-49, and on 8 out of 9 nights among adults 18-34.”

Season 9’s trailer, loaded with explosive scenes and showcasing the first time the series shot in Mexico’s Chinatown, clocked more than a million hits in 24 hours, he noted.

Drug lord Aurelio Casillas, played by Mexico’s Rafael Amaya, is “relatable,” observed Day. Despite his ruthless nature, “he...

El Señor de los Cielos season 8 ended with a cliffhanger, leaving fans speculating about season 9's release date and how Aurelio Casillas will survive. The extensive cast list for season 9 has been announced, featuring the return of beloved characters and the introduction of new faces, including guest star J Balvin. Season 9 of El Señor de los Cielos has been confirmed, with shooting underway and a projected release window of February 2024

El Señor de los Cielos season 8 ended on a fascinating cliffhanger, leading many to speculate over the El Señor de los Cielos season 9 release date. El Señor de los Cielos has become a cornerstone in the realm of telenovelas, blending high-octane action with the complex dynamics of drug cartel operations. Its narrative revolves around Aurelio Casillas (Rafael Amaya), a character who rises from humble beginnings to become a kingpin in the drug world. The series not only offers gripping drama...

When we think of telenovelas, we're quick to get nostalgic about the ones we grew up watching with our moms and abuelas. We tend to associate them with being an older-generation thing, with their overdramatic and also very predictable love narratives. But that doesn't mean there aren't young Latinx folks out there who don't tune in. It makes sense, considering there are audiences who do consume content and entertainment both in English and Spanish. In fact, NBCUniversal Telemundo Enterprises established the term "200ers" to describe them, referring to a demographic of Latinxs who identify 100 percent as American and 100 percent as Latinx and "share the values of both cultures, are bilingual, and flawlessly jump between cultures." This would explain why Emmy Award-winning telenovela "El Señor de los Cielos," with its eighth season returning to Telemundo on Tuesday, Jan. 17, has become a cross-generational hit over the years, appealing to a wider Latinx audience than ever thought possible.

Telemundo has unveiled its latest slate of 900 hours of original content including a new drug lord drama starring Majida Issa and Mark Tacher.

NBCUniversal’s Hispanic network is launching a slew of new shows and renewals, including an update on its adaptation of gameshow The Wall, ahead of NBCU’s Upfront presentation on Monday.

This marks its first slate since the departure of president Luis Silberwasser.

Operación Pacífico is the broadcaster’s latest Super Series, a slate of action-orientated telenovelas that have reinvented the genre with shorter runs. The show is inspired by the true story of federal agent Amalia Ortega.

Elsewhere, it has renewed El Señor de los Cielos for a seventh season and is launching limited series No Te Puedes Esconder. In reality, it is “recharging” shows including The Voice (La Voz) and Exatlon as well as premiering The Wall.

“Hispanics are no longer just a demographic story.