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News

Kendrick Alan Reinsch

Pearpop raises 18 million to create “the new standard in creator marketing”
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It’s the dawn of a new era at Pearpop. The social media marketing service, which launched in 2020 to facilitate collaborations on TikTok, has raised 18 million in what is being described as an addition to its Series A. On the heels of its fresh funding, Pearpop has also revealed a pair of new products.

To date, Pearpop has raised 34 million. The initial 16 million was raised across two rounds in 2021. Pearpop’s co-founder, music industry vet Guy Oseary, co-led a 6 million injection through Sound Ventures, the firm he operates alongside actor Ashton Kutcher. The additional 10 million was raised in a round led by Seven Seven Six, the fund helmed by Reddit co-founder Alexis Ohanian.

Both Sound Ventures and Seven Seven Six contributed to Pearpop’s latest jolt of capital, which brought the company’s valuation up to 300 million. Pearpop has found success with a pay-to-collaborate model that connects influencers to their biggest fans on social media.
See full article at Tubefilter.com
  • 11/30/2022
  • by Sam Gutelle
  • Tubefilter.com
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