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Movie marketing is a strange and unexpected animal. Sometimes what you think people want, they don't want. And sometimes what you think is intended for a certain audience is all of a sudden adopted by a much larger one. Take this Japanese Ghostbusters music video, for example. It stars four female Japanese comedians (Tomochika, Oniyakko Tsubaki, Naomi Watanabe and Shizuyo Yamasaki) singing the original Ghostbusters theme song, goofing around with proton packs as bright neon colors dominate the performance in what's a clear throwback to the upcoming remake's 1980s roots. It's a music video intended for Japanese audiences, posted by Sony Pictures Japan, and yet it's attracting a much larger fanbase around the world and especially in the United...

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There may not be a more divisive movie this summer than Sony Pictures' Ghostbusters reboot, which has made more headlines for the hatred swirling around the project than practically anything else regarding the movie. When the first trailer debut in March, it didn't take long to become the most hated movie trailer in YouTube history. Then just last week, the new theme song was released, featuring Fall Out Boy & Missy Elliot, which wasn't well-received either, to say the least. Today we have what could be the most bizarre Ghostbusters-related video yet, coming all the way from Japan. And it really is so weird, you're either going to love hating it, or just plain want to smash you computer screen hate it. Either way, we don't imagine you're going to like it much. But there is no denying you won't be able to pull your eyes away from what you are watching.

Ray Parker, Jr. got his groove on in the music video for his classic Ghostbusters theme song. But it’s nothing like the way the quartet of comediennes dance their hearts out in the newly released Japanese version of the song. The new cover and accompanying music video features comedians Tomochika, Oniyakko Tsubaki, Naomi Watanabe, and Shizuyo Yamasaki donning their jumpsuits and proton packs in a neon landscape inspired by the original 1984 music video. The synth-powered sound of this cover is also a lot closer to Parker’s track than cover unveiled stateside last week. Sony deserves kudos for trying to deliver something different with that Fall Out Boy and Missy Elliott cover rather than a carbon copy of the original. But I bet this Japanese version will be much more of a fan pleaser than Fall Out Boy’s over-produced track that insisted on choking the silly fun out...