Kevin R. Richardson

Director, Producer, Writer, Entertainer Kevin a.k.a Koach K. Rich was born and raised in South Side Jamaica Queens New York. Kevin and his older brother were both raised in a single parent home by their mother. For a short period of his adolescent life, Kevin ran with the wrong crowd. He dropped out of school in the 10th grade, but with his mother's unwavering support, Kevin was motivated to return to his studies and later obtained his GED ( High School Equivalency Diploma).

A natural born entertainer, Kevin always found himself performing. Known for his break dancing skills, Kevin made extra money doing local shows and performing for street crowds, family and friends.

Kevin really loved entertainment feeling as though this may be his calling, Kevin decided to take his love for entertaining to the next level. He began promoting shows for singing groups and rappers and hosting fashion and talent shows. This sparked Kevin's interest in managing acts. Among the talent that he began managing were two rappers, Benny " Dyrt " Webb and Erick " E - Complete " Wright.

Koach's love for the entertainment industry was to great for him to give up. With the encouragement of long time friend model / entertainer Allison " AlleyCat " Spence , she successfully persuaded him to appear in his first music video.

Koach has produced and directed a multitude of music videos. He is well known in the entertainment industry and has worked with world recognized artists, actors and reality television stars.

Koach's love for high end luxury cars inspired him to start a company called Lifestyle Creartions along with partner Marco " Don 1 Dee " Valestine. The company was developed to create a luxury life style for people on and off screen. They filmed Luxury Ladies Luxury Rides the DVD which featured luxury cars and urban models. Koach and Demarco provide luxury cars for the elite.

Koach is happy to say that he has completed his first feature length film titled After Hours the Movie. Although he was advised that his first film project should be a short film because he only had a story line and no script. Multitasking would be an understatement with the way Koach produced, executive produced & directed the cast & crew himself, all while also acting in the film as one of the lead characters. Koach was determined to do a feature length film. Working against all odds, obstacles and non believers Koach persevered.

In line for the future, Koach has some very exciting up and coming projects. To name a few are: more feature length films, a reality show, a new beverage line, a self help book, soon to be released song and video Bad Chick Dance and an adaptation of a novel written by his brother Sha Rich.