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Perusu, a Tamil-language comedy-drama directed by Ilango Ram, boasts a vibrant ensemble cast that brings its unique narrative to life. In an industry where comedic storytelling often teeters between brilliance and controversy, ‘Perusu’ dares to walk the tightrope with finesse. The film doesn’t just embrace humor—it weaponizes it to challenge societal norms.

One of its most intriguing and, frankly, eyebrow-raising moments? The discovery of the protagonist’s deceased father with an erection. Sounds shocking, right? But Perusu turns this delicate scenario into a comedic yet thought-provoking moment, proving that even the most awkward subjects can be addressed with the right mix of humor and sensitivity.

Cast of Perusu

Vaibhav Reddy steps into the role of Durai, the younger of the two brothers at the heart of the story. Known for his carefree and slightly irresponsible demeanor, Durai‘s world is turned upside down by the unexpected events following their father’s demise.

Netflix is betting big on South Indian cinema, unveiling an ambitious slate of Tamil and Telugu-language films featuring industry titans Kamal Haasan, Ajith Kumar, Suriya, Vijay Deverakonda and Pawan Kalyan.

The streaming giant unveiled its lineup during the auspicious Pongal and Sankranti festivals, showcasing a mix of action blockbusters, thrillers, and drama that will hit theaters before making their streaming debut.

The Tamil slate features nine films: Mani Ratnam’s “Thug Life,” starring Kamal Haasan, Silambarasan, Trisha Krishnan and Pankaj Tripathi; Ajith Kumar’s double offerings “Good Bad Ugly” and “VidaaMuyarchi” with Trisha Krishnan; Suriya and Pooja Hegde’s “Retro”; “Bison” starring Dhruv Vikram and Anupama Parameswaran; “Dragon” with Pradeep Ranganathan; “Kaantha” featuring Dulquer Salmaan and Bhagyashri Borse; “Perusu” with Vaibhav and social media star Niharika Nm; and an untitled Pradeep Ranganathan-Keerthiswaran project with Mamitha Baiju.

The Telugu lineup boasts nine major releases: Pawan Kalyan’s “Og” with Emraan Hashmi...

Popular content creator Niharika Nm, has made her TV debut in Season 7 of the American adult animated series ‘Big Mouth’. Joining a star packed ensemble of celebrities, Niharika lends her voice to one of the characters in the show along with Megan Thee Stallion, Maya Rudolph, Lupita Nyong’o, Jordan Peele, Maitreyi Ramakrishnan, and Billy Porter.

Representing India teenage girls and how they deal with the various aspects of puberty, and growing up in general, Niharika Nm lends her distinctive voice in Hindi for the animated series, thus adding an extra layer of authenticity to the show regarding its nuances and attention to detail.

The character which she is voicing in the show, is in fact a caricature loosely based on her own personal characteristics.

‘Big Mouth’ explores the complexities of adolescence, the challenges that come with it, and encourages open conversations about the human body in a manner that ranges from satirical,...

Popular content creator Niharika Nm, has made her TV debut in Season 7 of the American adult animated series ‘Big Mouth’. Joining a star packed ensemble of celebrities, Niharika lends her voice to one of the characters in the show along with Megan Thee Stallion, Maya Rudolph, Lupita Nyong’o, Jordan Peele, Maitreyi Ramakrishnan, and Billy Porter.

Representing India teenage girls and how they deal with the various aspects of puberty, and growing up in general, Niharika Nm lends her distinctive voice in Hindi for the animated series, thus adding an extra layer of authenticity to the show regarding its nuances and attention to detail.

The character which she is voicing in the show, is in fact a caricature loosely based on her own personal characteristics.

‘Big Mouth’ explores the complexities of adolescence, the challenges that come with it, and encourages open conversations about the human body in a manner that ranges from satirical,...

New Delhi, July 6 (Ians) With Meta launching its Twitter competitor Threads on Instagram, online searches for the term ‘Threads’ exploded in the past 24 hours to up to a massive 3,233 per cent, including in the European Union (EU) where the app is currently not available, a report showed on Thursday.

The online searches for the term ‘Thread App’ have also increased exponentially, up 4,900 per cent in the same period of time, according to data provided by search engine specialists at Digital Funnel.

China, Taiwan, Turkey, Brazil and Japan are the countries currently searching for the app the most.

“The app is currently unavailable in the EU. However users are undeterred, with searches for ‘Threads Vpn’ exploding a huge 6,566 per cent,” the report showed.

Meta’s Twitter rival Threads amassed more than 1 crore users in a span of just seven hours.

Other Twitter competitors also saw a boost as Jack Dorsey-backed...

Yuvaa, India’s fastest growing Gen Z-driven media, impact and insights organisations launched India’s first business of Gen Z event, The Collab, to mark its 5th anniversary in working for and with Gen Z across online and offline platforms.

With the mission of empowering the youth by ‘making important things interesting’ for them, Yuvaa envisions facilitating meaningful conversations and impactful initiatives through their work in digital content and campus spaces.

Brands and organisations like YouTube, Spotify, Tinder, L’Oreal Paris, Maybelline, Unicef Yuwaah, Dasra, RPG, Diageo, Breakthrough, Bbdo and more came together at The Collab to talk about how to work with and for young Indians.

Among the conversations, panels, fireside chats and ‘Ask Me Anything’, experts in Gen Z culture and branding, along with Gen Z young Indians themselves, gave many insights on what it takes to create meaningful work for a new generation of young Indians. Yuvaa also...

Mumbai, May 16 (Ians) Content creator Niharika Nm is all set to attend the prestigious Cannes Film Festival for the second time in a row. Walking multiple carpets, the influencer will be exclusively showcasing the designs of one of India’s leading designers.

Niharika plans to showcase her high-octane fashion prowess at the film festival. The creator will be exclusively wearing designs from one of India’s leading fashion designers whose ensembles created quite an uproar at the Oscars 2023.

Along with this, after styling Niharika for her debut on ‘Koffee With Karan’, celebrated fashion stylist, Anaita Shroff Adajania will be once again styling the creator for one of the red carpet looks.

Niharika will be seen attending multiple red carpets flaunting the ace designer’s empowering designs, aligning right with the vision of the creator. With the likes of Anushka Sharma, Manushi Chillar, Aditi Rao Hydari, and Vijay Varma among others,...

New Delhi, May 9 (Ians) Meta on Tuesday announced the launch of #MadeonReels, a programme designed to take the power of Reels Ads to brands across verticals in the country.

The programme is aimed at enabling brands to supercharge business results through entertaining storytelling on Reels, and by leveraging the power of the thriving creator ecosystem in India.

At the start of the year, Meta in India decided to work with leading brands across categories to determine the impact Reels Ads could have on their marketing objectives.

Campaign results from brands such as Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video and Tanishq showed that Reels Ads drove strong business outcomes across parameters such as ad-recall, message association, and conversions.

Based on the encouraging results, Meta is now launching #MadeOnReels for the wider ecosystem, inviting briefs from brands across verticals to be a part of this programme.

EntertainmentThe actor, who is popular for her work in Telugu and Hindi films, shared photos of a onesie and a pendant that said “mama”.FilePhoto/PTIActor Ileana D'Cruz’s latest social media post has left fans wondering if she is going to be a mother soon. In an Instagram post, the actor shared two photographs – one of a onesie that said “And so the adventure begins,” and another of a necklace with a pendant that spelled “mama”. She captioned the post, “Coming soon. Can’t wait to meet you my little darling,” leaving fans and well-wishers wondering if she was having a child. The post was uploaded to social media on the morning of Tuesday, April 18. Soon after the actor shared the post, congratulatory messages started pouring in, from actors and social media influencers including Nargis Fakhri, Niharika Nm, Nisha Aggarwal, Athiya Shetty, Shibani Akhtar and others. The actor’s...

Bengaluru, Nov 29 (Ians) As part of its long-standing commitment to empowering the creator ecosystem, Myntra on Tuesday announced its first-ever ‘Creator Fest’ that will take place in Mumbai on December 2.

The much-anticipated event will celebrate and recognise India’s popular and much-loved content creators in the space of fashion and beauty, ahead of Myntra’s 17th edition of ‘End of Reason Sale’ (Eors).

‘Creator Fest’ is poised to be Myntra’s biggest ever on-ground event for creators, highlighting the importance and potential that it attributes to the creator phenomenon.

Content creators are pivotal to Myntra’s social commerce journey, to seamlessly drive and integrate commerce via compelling content, thereby building adoption, stickiness and engagement among discerning fashion-forward consumers on the platform, the company said in a statement.

“This will be a landmark event for us and a fitting extension to our commitment to the creator economy. In the last year,...

Mumbai, Sep 27 (Ians) Filmmaker Karan Johar on his popular talk show ‘Koffee With Karan’ Season 7 shared about not being invited to celebrity weddings.

The thirteenth episode of the show will feature Tanmay Bhatt, Danish Sait, Kusha Kapila and Niharika Nm, who will be seen quizzing Karan.

Having repeatedly expressed that he hates being left out of weddings, Karan finally opens up about the peer pressure of missing one.

“When Vicky and Katrina were getting married, it became very embarrassing for me. It got to a point where people were like you did not tell us about them, you are at the wedding and still not telling us etc! It got very embarrassing to admit that I had not been invited.”

“Then after the wedding came the sympathies and doubts. People were like why weren’t you invited? Is everything ok between you guys?” said the host.

As guest lists in Bollywood weddings become increasingly short,...

Filmmaker Karan Johar on his popular talk show ‘Koffee With Karan’ Season 7 shared about not being invited to celebrity weddings.

The thirteenth episode of the show will feature Tanmay Bhatt, Danish Sait, Kusha Kapila, and Niharika Nm, who will be seen quizzing Karan.

Having repeatedly expressed that he hates being left out of weddings, Karan finally opens up about the peer pressure of missing one.

“When Vicky and Katrina were getting married, it became very embarrassing for me. It got to a point where people were like you did not tell us about them, you are at the wedding and still not telling us, etc! It got very embarrassing to admit that I had not been invited.”

“Then after the wedding came the sympathies and doubts. People were like why weren’t you invited? Is everything ok between you guys?” said the host.

As guest lists in Bollywood weddings become increasingly short,...

Roles will be reversed as filmmaker Karan Johar, who hosts the popular talk show ‘Koffee With Karan’, will be seen quizzed on the season’s finale by stand-up comics and social media sensations.

Tanmay Bhatt, Danish Sait, Kusha Kapila and Niharika N M get together to judge the ‘Koffee With Karan Awards’ while dishing out a hilarious episode of laughter, fun and explosive behind-the-scene secrets of the season.

Kusha, Tanmay, Danish and Niharika, collectively ask him about his ex, whether he is he famous, or is he someone they know.

Karan couldn’t stop himself from saying: “Oh my god! I have never been so stressed on my own show! I can literally feel beads of sweat roll down!” However, being a pro in the game of questioning, the host managed to wiggle out of the firing without taking a name.

‘Koffee With Karan Season 7’ airs on Disney+ Hotstar.