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News

John FitzGibbon

Nielsen, Demand Media IPOs Expected Wednesday
New York -- Two IPOs with media and entertainment industry tie-ins are on tap for this week. And given that this is the first week of 2011 with new stock market entrants, their pricings and early trading trends could help set the tone for this year's market debuts.

Media measurement giant Nielsen, the former parent of The Hollywood Reporter best known for its TV ratings data, and Internet media firm Demand Media, which creates cheaply produced evergreen content for its own and other media companies' sites, are expected to set the final price for their respective IPOs on Tuesday, then start trading Wednesday.

Nick Einhorn, research analyst at Renaissance Capital, an investment management firm that specializes in IPOs, said that any single Ipo rarely says much about market trends.

"But both of these are high-profile IPOs," he said. "If they do well, it will be a positive sign for the Ipo market.
See full article at The Hollywood Reporter - Movie News
  • 1/24/2011
  • The Hollywood Reporter - Movie News
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