Calls for higher age rating on films as report shows major Brit flicks featured top tobacco brands more than Hollywood
Some of Britain's biggest recent films have come under fire from doctors who say they are more likely than Hollywood movies to include specific cigarette brands.
They are demanding an overhaul of the film classification system so that cinema releases are given a higher age rating depending on the amount and type of tobacco consumption they portray.
Such a move is needed because the presence of smoking on the big screen is likely to influence young viewers, according to researchers from Nottingham University, writing in the journal Thorax.
They counted the number of incidents of smoking or smoking-related references or depictions in the 15 most popular films released in the UK between 1989 and 2008. "Although smoking imagery and branding images in the most popular films have become substantially less common over the past 20 years,...
Some of Britain's biggest recent films have come under fire from doctors who say they are more likely than Hollywood movies to include specific cigarette brands.
They are demanding an overhaul of the film classification system so that cinema releases are given a higher age rating depending on the amount and type of tobacco consumption they portray.
Such a move is needed because the presence of smoking on the big screen is likely to influence young viewers, according to researchers from Nottingham University, writing in the journal Thorax.
They counted the number of incidents of smoking or smoking-related references or depictions in the 15 most popular films released in the UK between 1989 and 2008. "Although smoking imagery and branding images in the most popular films have become substantially less common over the past 20 years,...
- 4/29/2010
- by Denis Campbell
- The Guardian - Film News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.