Louis A. Hirsch(1887-1924)

Songwriter ("Hello, Frisco, Hello"), composer and publisher, one of the nine founders of ASCAP in 1914 and an ASCAP director between 1917 and 1924. He was educated at the City College of New York and the Stern Academy in Berlin (with Rafael Joseffy). His career began as a staff pianist with the Gus Edwards, and Shapiro & Bernstein music companies, and later he wrote songs for the Lew Dockstader Minstrels. Between 1912 and 1914 he was a staff composer for the Shubert brothers, and he wrote the Broadway stage scores for "He Came from Milwaukee", "Revue of Revues", "Vera Violeta", "Passing Show of 1912", "Ziegfeld Follies" (four editions), "Going Up", "The Rainbow Girl", "Oh, My Dear", "See Saw", "Mary", "The O'Brien Girl", "Greenwich Follies" (1922 and 1923), and "Betty Lee". He was in partnership with the Victoria Publishing Company,and his chief musical collaborators included Otto Harbach, Edward Madden, Irving Caesar, Harold Atteridge and Gene Buck. His other popular-song compositions include "'Neath the Southern Moon" (also titled "'Neath the South Sea Moon"), "The Tickle Toe", "The Gaby Glide", "Always Together", "Garden of Your Dreams", "Hold Me in Your Loving Arms", "Going Up", "My Sumurum Girl", "Mary", "Love Is Like a Red Red Rose", "When I Found You", "Beautiful Island of Girls", "My Rambler Rose", "The Love Nest", "I Am Thinking of You", and "Annabel Lee".