News

Say hello to Peyo Company.

Tonight at the Annecy Animation Festival, Imps — “The Smurfs'” global license holder — revealed it will operate under a new name going forward and begin to revive other original creations from the little blue characters’ famed founder Peyo, aka Pierre Culliford.

Characters created by Peyo will be brought to life in new TV shows inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.

“Tales of Johan & Peewit”

Described as an “entertainment entity that proudly promotes and perpetuates Peyo’s work and legacy of creating fascinating stories and art,” Peyo Company will oversee “a wide range of consumer products and experience for kids and adults alike.”

Peyo Licensing is the worldwide licensor for consumer products, family entertainment and experiences, as well as book publishing. Peyo Distribution manages the distribution of the audiovisual catalogue, Peyo Productions oversees the production of audiovisual content and Peyo Creations regroups the studio activities,...

Rihanna will voice Smurfette in 'The Smurfs Movie'.The 'Diamonds' hitmaker - who is pregnant with her and A$AP Rocky's second child - made a surprise appearance during Paramount Pictures' CinemaCon presentation in Las Vegas on Thursday (27.04.23) to reveal she will be playing "a little blue bad a**" in the comedic musical adventure, which will be released in February 2025.She joked: “I tried to get the Papa Smurf role but It didn’t work out."Rihanna will also produce the film - which is being directed by Chris Miller and Matt Landon - and is providing original songs.Other producers include Ryan Harris, Laurence 'Jay' Brown, and Tyran 'Ty-Ty' Smith, while Pam Brady has written a script inspired by the characters and works of Peyo.Fellow pop star Katy Perry previously voiced Smurfette in 2011's 'The Smurfs' and the 2013 follow-up 'The Smurfs 2', while another singer, Demi Lovato,...