“Mad Men” was set in 1960s New York, but it was mostly filmed at a studio just west of downtown Los Angeles. Sienna DeGovia was one of hundreds of people who worked on the show. Someone needed to re-create the food of that era, like savory Jell-Os and the carrots cut into one-inch cubes that used to be served on airplanes, and that’s what she does — she’s a food stylist. She started as an assistant 25 years ago and after learning the craft, became a lead stylist.
Los Angeles is full of weird jobs like that — or at least it used to be. But content production peaked in 2022, and the world’s entertainment capital has since been battered by a global contraction.
“The beginning of 2024, everything fell off a cliff,” DeGovia says. “I called all my old mentors and begged to be taken on as an assistant. I never...
Los Angeles is full of weird jobs like that — or at least it used to be. But content production peaked in 2022, and the world’s entertainment capital has since been battered by a global contraction.
“The beginning of 2024, everything fell off a cliff,” DeGovia says. “I called all my old mentors and begged to be taken on as an assistant. I never...
- 5/28/2025
- by Gene Maddaus
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.