U.A.E.-based streamer Begin has scored exclusive digital rights to Pakistan’s premier cricket tournament, partnering with local tech company Walee to deliver Hbl Psl X (Pakistan Super League 10) to the cricket-mad nation’s rapidly growing mobile audience.
The deal marks a significant move into sports streaming for Begin, which launched just last June and has been steadily building its content library with entertainment offerings from major studios.
The cricket streaming rights could prove particularly valuable in reaching Pakistan’s younger demographic. According to the companies, a staggering 90% of Psl’s digital audience is under 36 years old, representing the country’s mobile-first generation of sports fans. Pakistan currently boasts over 142 million mobile internet users, according to telecom indicators cited in the announcement.
“The Pakistan Super League is not only Pakistan’s premier cricket tournament but also one of the most recognized T20 leagues globally, attracting top talent from around the world,...
The deal marks a significant move into sports streaming for Begin, which launched just last June and has been steadily building its content library with entertainment offerings from major studios.
The cricket streaming rights could prove particularly valuable in reaching Pakistan’s younger demographic. According to the companies, a staggering 90% of Psl’s digital audience is under 36 years old, representing the country’s mobile-first generation of sports fans. Pakistan currently boasts over 142 million mobile internet users, according to telecom indicators cited in the announcement.
“The Pakistan Super League is not only Pakistan’s premier cricket tournament but also one of the most recognized T20 leagues globally, attracting top talent from around the world,...
- 4/3/2025
- by Naman Ramachandran
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.