United Airlines is moving from flying the friendly skies to traversing some very popular spaceways.
The world’s third-largest airline will be one of the marketing partners for the latest iteration of Walt Disney’s Star Wars franchise, “The Rise of Skywalker.” United hopes to tap into the cross-generational appeal of the movie series, says Mark Krolick, the company’s vice president of marketing, and promote its services to a broad audience.
“I grew up in the generation that saw the first set of movies, You had the late 90s with the next set, and the past few years, my kids are now loving the ‘Star Wars’ movies because of the recent content they have been producing,” says Krolick. “It’s a partnership that allows us to reach a wide and diverse variety of customers.”
United is one of a broader group of marketing partners for the movie, which debuts in theaters in late December.
The world’s third-largest airline will be one of the marketing partners for the latest iteration of Walt Disney’s Star Wars franchise, “The Rise of Skywalker.” United hopes to tap into the cross-generational appeal of the movie series, says Mark Krolick, the company’s vice president of marketing, and promote its services to a broad audience.
“I grew up in the generation that saw the first set of movies, You had the late 90s with the next set, and the past few years, my kids are now loving the ‘Star Wars’ movies because of the recent content they have been producing,” says Krolick. “It’s a partnership that allows us to reach a wide and diverse variety of customers.”
United is one of a broader group of marketing partners for the movie, which debuts in theaters in late December.
- 11/26/2019
- by Brian Steinberg
- Variety Film + TV
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