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A former model who claimed that her image was wrongfully used in the opening credits of "Mad Men" has settled her lawsuit against Lionsgate, an individual familiar with the settlement told TheWrap. Gita Hall May filed suit against Lionsgate in March, claiming that the opening sequence, which features the silhouette of a man falling downward amid advertising images, used a 1950s Revlon ad that she appeared in without her permission, in violation of her right of publicity for commercial purposes. Also read: 'Mad Men' Lawsuit: Lionsgate Invokes 1st Amendment in Opening-Credits Clash Terms...

Gita Hall May has settled a lawsuit against Lionsgate Entertainment for briefly showing her during the opening credits of AMC's Mad Men. The lawsuit was filed in March by the 79-year-old ex-model who alleged her image from a Richard Avedon photograph shot more than half a century ago was used without her permission. The photo was for an early-'60s Revlon ad, and May said that she had never consented “to allow, forty years later, her image to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a

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On the hit AMC series, Mad Men, the male ad executives led by Don Draper slowly come of age during a wave of feminine mystique. In early March, several weeks before the debut of the show's sixth season, producer Lionsgate faced a different sort of self-empowerment. Gita Hall May, a 79-year-old ex-fashion model, sued over the opening credits, which uses for one fleeting moment, her image from a Richard Avedon photo shot more than half a century ago. Lionsgate is now attempting to kill the lawsuit, explaining the transformative value of Mad Men's opening credits and

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A new lawsuit filed against AMC's hit show, "Mad Men," has shown that even iconic opening credits can't avoid legal troubles. A model whose image appears in the animated sequence has sued the show for using her face without permission.

The model in question, Gita Hall, filed her suit in the Los Angeles Superior Court on Friday (March 1). In it, she alleges that the image of her face has helped producer Lionsgate Entertainment earn more than $1 billion in profits. The production company did not, according to the lawsuit, seek Hall's permission to use the picture and have thus "intentionally misled the public into believing that Plaintiff endorses Defendants and their products."

The lawsuit seeks statutory damages, punitive damages, injunctive relief, attorney's fees and costs, restitution, and the cost of the suit.

During the credit sequence, an animated man (presumably the show's protagonist, Don Draper) tumbles through a series of classic...

We have the new Mad Men season 6 teaser trailer, hot off the presses. The video seeks to lure viewers to old fashioned delights by promising “the affair of the year”. That’s quite a statement. Do think this season can deliver?

Mad Men will make a dashing return to AMC at 9 p.m. on April 7 with a special two-hour season premiere. Let’s hope things pick up right where that season 5 cliffhanger left off. Will he or won’t he?

As we shared before, the critically acclaimed series will settle back down into its usual 10 p.m. time slot in the week following the special season premier episode. Creator Matt Weiner wrote the two-hour premiere himself, so expect some drama. In fact, the show’s executive producer Scott Hornbacher directed it!

“To be able to continue exploring the stories of these characters for a sixth season is an amazing opportunity,...

Before Mad Men returns for its sixth season on April 7, it has one small legal matter it might want to attend to.

Despite the show being about advertising execs, it appears that Don Draper didn’t supervise the creation of the hit show’s opening sequence. Model Gita Hall May is suing Lions Gate Entertainment, claiming that the show’s title sequence uses her image without her permission.

Filed Friday in Los Angeles Superior Court, the suit says that the opening sequence has played a part in the show earning “in excess of $1 billion,” and that Hall May has not been paid.

The hit AMC drama "Mad Men" has depicted all sorts of unsavory behavior among members of the advertising community. Now the show is being accused of the sort of unscrupulous activities that would make Don Draper blush. Model Gita Hall May has filed suit against Lions Gate Entertainment, alleging that the opening title sequence uses her image without permission, and that the show has failed to compensate her for the use of the image. Also read: 'Mad Men' Madness: Which Characters Would You Cut? In the suit, filed Friday in Los Angeles Superior...

In a story as effective a subtle promotion as staging a fight over a baked ham, Mad Men’s producers at Lionsgate have been hit with a lawsuit by Gita Hall May, a ’50s-era model who says the show has been using her unauthorized image in its opening credits—a fact that May, who doesn’t have cable, says she only became aware of last year, and only decided to sue over in these weeks just before the show’s return. The image in question comes from a campaign photographer Richard Avedon shot for Revlon hairspray, with May’s attorneys ...

"Mad Men" could be in hot water thanks to a lawsuit from Gita Hall May.

According to The Hollywood Reporter, May, who was a fashion model during the 1950s and 1960s, filed a lawsuit against "Mad Men" producer Lionsgate Entertainment in La's Superior Court. She charges that her image from a Richard Avedon photograph from more than half a century ago is being used in the opening credits of "Mad Men" without her consent.

In the suit, May, 79, said the photo is from a Revlon ad and she only gave permission for image to be used in that ad and did not intend for "forty years later, her image to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a cable television series, without her consent and for commercial purposes."

The former model is now demanding she be compensated for the...

Gita Hall, a fifties-era model and actress, claims that a Revlon hairspray ad she shot with photographer Richard Avedon is used in Mad Men's opening title sequence without her permission. "The Main Titles were integral to the success of Mad Men," the lawsuit against production company Lionsgate reads, and "[Hall's] likeness appears more prominently and directly than any other image in that sequence." The complaint, which seeks unspecified damages, also explains why it took Hall so long to notice the issue: She doesn't have cable TV, so she didn't see the shot until Mad Men came out on home video.

Gita Hall May, who had a career as a fashion model and actress in the 1950s and 1960s, filed a lawsuit Friday in L.A. Superior Court against Lionsgate Entertainment charging that her image from a Richard Avedon photograph shot more than half a century ago is being used in the TV series Mad Men improperly and without her consent. Known simply as Gita Hall in her heyday, she was a model in the photo used in a Revlon ad in the early 1960s. She says that she only gave permission for its use for that purpose and did not

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Gita Hall May, a popular 1950s and 1960s model, has filed a lawsuit against Lionsgate over the company’s Emmy-winning 1960s drama Mad Men. In the complaint, filed today at the Los Angeles Superior Court, May argues that the series’ opening credits use an image of her without her consent. The image in question had been cropped from an 1950s photograph of May taken by well known photographer Richard Avedon for a Revlon hairspray ad. “The Main Titles were integral to the success of Mad Men,” the complaint says (read it here), claiming that the producers “have generated income in excess of $1 billion through exploitation of the series and its episodes.” The main title for the show is not produced by Mad Men studio Lionsgate but by Imaginary Forces, with Mark Gardner and Steve Fuller credited as directors and Jeremy Cox and Joey Salim as designers. It won the 2008 Emmy...

Gita Hall is one actress not surprised by our recent scoop that, according to a book proposal by Jon Peters (which he's since withdrawn), Barbra Streisand and Lesley Ann Warren were molested by sleazy producer Ray Stark. The former Miss Stockholm says when she landed a part in "The Gun Runners" with Audie Murphy, Stark, whose company was producing, called her to his office.