- TV commercials for NAPA Auto Parts with NASCAR driver Michael Waltrip (2006-07).
- Sammy Hagar and guitarist Vic Johnson appeared in the A.J. Foyt ABC Racing pits at the INDY Car race at Sonoma, California on August 26, 2007. Hagar's Cabo Wabo brand tequila is a sponsor of English driver Darren Manning's #14 A.J. Foyt ABC Racing INDY car.
- (2011) Release of his book, "Red: My Uncensored Life in Rock" by Sammy with Joel Selvin.
- (2011) Music video for Toby Keith: "Red Solo Cup".
- (2013) CD: "Sammy Hagar & Friends".
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