Malaga, Spain — Traditionally, until a few years back, a Spanish film industry debate led to a “Wall of Laments” which ended up as a call for increased governmental support.
That was then. €70 million ($76.8 million) in 2023, €100 million ($109 million) last year, Spain’s Icaa film institute budget could add another €30 million ($32.7 million) with a little luck this year, said Rocío Juanas de Toledo, its secretary general at a panel, Spanish Cinema Models Examined, one of the key industry debates at this week’s Malaga Festival.
Panelists represented Spain’s three biggest content investors – Movistar Plus+, Atresmedia and Rtve – and two top producers: Morena Films and Elástica Films.
It took speakers less than two minutes to zero in on Spain’s biggest immediate challenge: Its still underperforming box office, down 24% on pre-pandemic levels.
“Our major concern is how to recuperate the cinema theater audiences we had before the pandemic,” said Jaime Ortiz, Atresmedia Cine director general.
That was then. €70 million ($76.8 million) in 2023, €100 million ($109 million) last year, Spain’s Icaa film institute budget could add another €30 million ($32.7 million) with a little luck this year, said Rocío Juanas de Toledo, its secretary general at a panel, Spanish Cinema Models Examined, one of the key industry debates at this week’s Malaga Festival.
Panelists represented Spain’s three biggest content investors – Movistar Plus+, Atresmedia and Rtve – and two top producers: Morena Films and Elástica Films.
It took speakers less than two minutes to zero in on Spain’s biggest immediate challenge: Its still underperforming box office, down 24% on pre-pandemic levels.
“Our major concern is how to recuperate the cinema theater audiences we had before the pandemic,” said Jaime Ortiz, Atresmedia Cine director general.
- 3/6/2024
- by John Hopewell
- Variety Film + TV
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