Finally, the undergarment industry is giving the world what it craves: An underwear line inspired by Twilight heartthrob Robert Pattinson. British retailer Marks & Spencer has announced that it will be rolling out the R-Pant, dubbed as an ode to Pattinson's popular R-Pattz nickname, in September. The slim-fit undies' range is designed to fit under skinny jeans and pants, providing the comfort and stylishness that every Twi-hard deserves. According to Richard Beale, head of merchandising for the retailer, "The new range is designed to appeal to a younger, fashion-savvy customer." It was recently revealed that Pattinson's preferred brand of underwear is Marks &...
- 7/28/2010
- by Celebuzz
- Celebuzz.com
London, July 27 – Hollywood heartthrob Robert Pattinson is the inspiration for a new range of men’s underwear being launched by British retailer Marks and Spencer.
The range is being called R-Pant, designed to be worn underneath skinny jeans and trousers. But Pattinson turned down the opportunity to model the underwear, reports contactmusic.com.
‘Over the last three years we’ve seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer,’ said Richard Beale, head of.
The range is being called R-Pant, designed to be worn underneath skinny jeans and trousers. But Pattinson turned down the opportunity to model the underwear, reports contactmusic.com.
‘Over the last three years we’ve seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer,’ said Richard Beale, head of.
- 7/27/2010
- by realbollywood
- RealBollywood.com
Range of low-rise briefs and trunks aimed at fans of Twilight actor rather than Newsnight presenter Jeremy Paxman
A teenage vampire is not the obvious choice of inspiration for a range of men's underpants. But Robert Pattinson, or R Patz as the star of The Twilight Saga is known by fans, has been named as the inspiration behind Marks and Spencer's new slim-fit underwear.
Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.
Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed "their pants no longer provide adequate support", one in four UK men still wear M&S pants, according to the retailer.
The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger...
A teenage vampire is not the obvious choice of inspiration for a range of men's underpants. But Robert Pattinson, or R Patz as the star of The Twilight Saga is known by fans, has been named as the inspiration behind Marks and Spencer's new slim-fit underwear.
Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.
Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed "their pants no longer provide adequate support", one in four UK men still wear M&S pants, according to the retailer.
The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger...
- 7/23/2010
- by Simon Chilvers
- The Guardian - Film News
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