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Rick Washburn

News

Rick Washburn

Rick Washburn
Party With The Beastie Boys' Mix Master Mike To Wow Espn
Rick Washburn
The organizers of the Detroit's Summer X Games bid are holding a gnarly street party Tuesday to make a splash with Espn representatives in town on a site selection visit.

The X Games is a competition that features extreme sports like skateboarding and motocross. Espn is now considering Detroit among four finalists to host the Summer X games from 2014 to 2016. The other finalists are Chicago, Austin, and Charlotte, Nc.

Organizers are calling on the public to turn out at the event to support their efforts to wow the sports network.

"Why tell them why the X Games belong in Detroit when we can Show them," reads a Facebook post for Tuesday's event.

The street party will feature DJ sets by Detroit's Ryan Richards and the Beastie Boys' Mix Master Mike, food trucks, a live graffiti competition and an open invite for folks to bring their skateboards and bikes to join in the fun.
See full article at Huffington Post
  • 5/28/2013
  • by The Huffington Post
  • Huffington Post
McDonald’s launches ingredient tracking app
McDonald’s has launched an app that allows users to track the origins of the ingredients in the food they’ve purchased.

TrackMyMacca’s follows the supply chain of food and uses augmented reality to display the results in an attempt to dispel some of the myths around the restaurant’s processing procedures.

The app was created by Ddb Australia in partnership with production company Acne Production, video house And so they were, media agency Omd and Mango PR.

Ddb’s creative director Nick Pringle said: “It’s always exciting to work on innovative projects for brands, and working on something that has the scale and reach of McDonald’s makes it even better. When a project involves changing more than 150 million pieces of packaging, you know it’s going to have an impact.”

McDonald’s chief marketing officer Mark Lollback said: “The TrackMyMacca’s app is a world first...
See full article at Encore Magazine
  • 1/18/2013
  • by Colin Delaney
  • Encore Magazine
Vw unveils ad for ‘most important launch of the year’
Volkswagen has unveiled its most important product launch of the year with a campaign for the small car, Volkswagen Up!.

Created by Ddb Sydney, a TV campaign will be supported by street furniture, print executions, a microsite and web banners which will run nationally.

Nick Pringle, creative director at Ddb Sydney commented: “Working on the launch of the up! was a huge opportunity but also a challenge, because small cars have such a negative perception in Australia. The phrase ʻtin can on wheelsʼ springs to mind. Who better to tell our story than a lovable old-timer who believes that heʼs being driven in a big car, such is the quality of the new up!.”

Jutta Friese, Gm Marketing of Volkswagen, said: “The launch of the Volkswagen up! is our most important product launch for the year as it marks our entry into the sub-light category. The up! sets a new...
See full article at Encore Magazine
  • 10/7/2012
  • by Robin Hicks
  • Encore Magazine
Omar al-Bashir is no bogeyman | Simon Tisdall
If southern Sudan votes for independence, the west must play its part in a peaceful transition

Bashing Omar al-Bashir is a popular pastime in progressive circles, not least in the conscience-flaunting milieus favoured by actor George Clooney and other celebrity campaigners. Sudan's president, demonised by the Un over Darfur, pre-judged by the international criminal court's chief prosecutor and ostracised by western governments, makes an easy target. America always needs bogeymen and Bashir fits the bill: big, bothersome, bad-tempered, black, Arab and Muslim.

But as Sudan moves towards a 9 January referendum in which southerners are expected to vote overwhelmingly for secession from Khartoum, Bashir-bashers have fallen on lean times. Confounding his critics' predictions, Bashir has not purposefully obstructed the ballot, not fatally impeded voter registration, and not indulged in intimidation of southerners – an assessment shared by the Un and Britain. Bashir, so far, is behaving reasonably well. This is particularly impressive...
See full article at The Guardian - Film News
  • 12/30/2010
  • by Simon Tisdall
  • The Guardian - Film News
Rick Washburn
Battle.net reducing 'StarCraft II' piracy
Rick Washburn
Blizzard Entertainment has said that Battle.net has lowered piracy for StarCraft II: Wings Of Liberty. The online service, which is needed to register and play online with the game, has seen a similar effect on piracy as World Of Warcraft. "For World of Warcraft we have been able to work well around the piracy issue and we think we’ll be able to do the same with StarCraft II," international vice president Michael Ryder told McV. "The Battle.net solution provides several things. It provides (more)...
See full article at Digital Spy
  • 8/10/2010
  • by By Matthew Reynolds
  • Digital Spy
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

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