Photographs by Benjamin Lowy
On tour with former singer-songwriter Nathan Hubbard and his showstopper of a plan to rescue Ticketmaster's business -- and, for an encore, its dreadful reputation.
The Ticketmaster Turnaround Tour rolls into New York ready to rock. The audience on this fine day in mid-May is a who's who of local clients including the Yankees, Madison Square Garden, and Blue Man Group, here to see if the live show is any different from what they've heard for, literally, decades. Hell, they can't believe Ticketmaster is touring. Throughout its history, Ticketmaster's executive team did not come to you. Call it the Sympathy for the Devil Tour, if the Rolling Stones hadn't already used that moniker.
The road show, 10 cities in four weeks, is CEO Nathan Hubbard's idea, as is the black T-shirt he's wearing: Tm on the front, dates and cities on the back, evoking a concert keepsake.
On tour with former singer-songwriter Nathan Hubbard and his showstopper of a plan to rescue Ticketmaster's business -- and, for an encore, its dreadful reputation.
The Ticketmaster Turnaround Tour rolls into New York ready to rock. The audience on this fine day in mid-May is a who's who of local clients including the Yankees, Madison Square Garden, and Blue Man Group, here to see if the live show is any different from what they've heard for, literally, decades. Hell, they can't believe Ticketmaster is touring. Throughout its history, Ticketmaster's executive team did not come to you. Call it the Sympathy for the Devil Tour, if the Rolling Stones hadn't already used that moniker.
The road show, 10 cities in four weeks, is CEO Nathan Hubbard's idea, as is the black T-shirt he's wearing: Tm on the front, dates and cities on the back, evoking a concert keepsake.
- 6/21/2011
- by Chuck Salter
- Fast Company
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