Restaurants opening during the downturn are using top-shelf design to bring in new patrons. Next up in our series, Momed, a Mediterranean restaurant in Beverly Hills.
Restaurants all over the country are struggling to strike the perfect balance between the casual meal and gourmet experience, hoping to showcase their commitment to fine food but still stay within customers' comfort zone when it comes to affordability. At his new Beverly Hills restaurant named Momed, owner Alex Sarkissian hoped the environment would showcase the artisan-quality Middle Eastern dishes like manaeesh (Lebanese flatbread) and savory boreks (Turkish cheese pastries), but still provide a flexible, food-focused environment that customers could visit at any time of day.
"The main attraction at Momed is the food and all the color that is associated with it," says Sarkissian, a former exec at Dolce & Gabbana. "We didn't want anything to distract the customer from that principle." The key,...
Restaurants all over the country are struggling to strike the perfect balance between the casual meal and gourmet experience, hoping to showcase their commitment to fine food but still stay within customers' comfort zone when it comes to affordability. At his new Beverly Hills restaurant named Momed, owner Alex Sarkissian hoped the environment would showcase the artisan-quality Middle Eastern dishes like manaeesh (Lebanese flatbread) and savory boreks (Turkish cheese pastries), but still provide a flexible, food-focused environment that customers could visit at any time of day.
"The main attraction at Momed is the food and all the color that is associated with it," says Sarkissian, a former exec at Dolce & Gabbana. "We didn't want anything to distract the customer from that principle." The key,...
- 6/9/2010
- by Alissa Walker
- Fast Company
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