Peter Jaysen
- Producer
- Executive
Peter Jaysen is a Golden Globe, BAFTA, Emmy nominated producer, director, and media executive, Jaysen has supervised projects from concept creation to final distribution. This process has also included managing financing, budgeting, staffing, writing, casting, production, marketing, brand integration, public relations, and sales.
In 2012, Jaysen teamed up with Alan Gasmer to launch their film and television production company, Veritas Entertainment. During the past four years, Veritas has set up comedy, drama, and reality-based projects at FX, Amazon, Netflix, A&E, TNT, FOX, CBS, CW, MTV, USA, Hulu, Sony Television, Legendary TV, A&E, HBO, BBC, BBC America, Sundance, Amazon, Warner Brothers, North Road, Lionsgate TV, NBC International, Crackle, Hallmark, Fremantle Media USA, FX Productions, Fox TV Studios, Sony International, and CBS Productions. They have produced The Mosquito Coast (Apple+), Dublin Murders (BBC/Starz), A Spy Among Friends (MGM+/Britbox), You Me Her (Audience/Netflix), and the upcoming Fort Apache (FX) as well as other television series.
Jaysen and Gasmer won the 2018 Producers Guild of America award for Best TV Movie for the television adaptation of Ray Bradbury's groundbreaking Fahrenheit 451 for HBO Films with Ramin Bahrani (99 Homes) writing/directing and starring Michael B. Jordan and Michael Shannon. They currently produced James Mangold's hit feature film, A COMPLETE UKNOWN, about Bob Dylan starring Timothee Chalamet, Elle Fanning, Edward Norton and Monica Barbaro which premiered in December of 2024. Gasmer and Jaysen also have numerous other feature film projects in their slate.
In addition to developing and producing programming for traditional distribution channels for Veritas, Jaysen also launched the consulting company, Team Jaysen, which has been retained by brands such as Pepsi, Mt. Dew, and Playboy to create and execute multi-platform content strategies in partnership with FBC, A&E Networks, Universal Pictures, Paramount Pictures, Warner Brothers, Ratpac Entertainment, ITV Studios, 51 Minds, Direct TV, Eone Television, Legendary TV, Stephen David Entertainment, Banajay and Machine Zone (Game of War). Through the partnerships he created, Jaysen enabled his corporate clients to become authentic content creators, reach their audiences organically, activate consumers through lead generation programs, monetize content and deliver measurable ROI metrics across multi-media platforms. A current example is the 13-hour AMERICAN PLAYBOY limited series Jaysen is executive producing for Amazon Studios about the life of Hugh M. Hefner.
Prior to launching his own production and consulting shingles, Jaysen headed up the successful film, television, and branded entertainment division of Alpha Media Group (formerly known as Dennis Publishing) called Moving Pictures AMG for over seven years. He launched the division in 2004 to develop and produce branded entertainment properties for the 18-34 demographic that reflected the tone and content of the company's magazines that included Maxim, Stuff, and Blender.
Through the Moving Pictures AMG, he created numerous television formats that were adapted into highly-rated television productions such as the reality-based Super Group for VH-1, All-Maxim Team for ESPN, It Girls for Bravo, Maxim Hot 100 for ABC/VH-1, The Hot Project for E!, Best Stuff for G4 and Blender's 50 Most Awesomely Bad Songs of All-time for VH1. Jaysen also set up multiple half-hour comedies at Comedy Central based on articles that appeared in the pages of Maxim Magazine.
He also mined the magazines to develop intellectual properties for feature films. This lead to the creation of a Maxim branded film label that produced two feature film comedies (Fired Up and Mardi Gras) for Sony's Screen Gems. During his tenure with Moving Pictures, Jaysen also developed, packaged, and sold the film Mother Trucker to New Regency and Fox with Academy Award winning writer/director, Craig Brewer which was based on a Maxim magazine article that detailed the true story of Christopher Gay's dramatic escape from jail in Crystal Gayle's tour bus to see his dying mother.
Jaysen also generated significant incremental revenues through groundbreaking 360 branded entertainment campaigns for advertisers such as General Motors, Annheuser-Busch, Harley-Davidson, Samsung, and Procter & Gamble. He also created and executed new business models with broadcast partners that delivered multiple revenue streams through traditional producer deals as well as brand integration partnerships with AMG's advertisers.
Earlier, Jaysen wrote, produced and directed the branded entertainment documentary Body of Work for Seventh Dream Pictures. Body of Work became the basis for Bill Phillips' best-selling book Body For Life.
Jaysen also worked in television news and entertainment for many years. As a producer for NBC News' Dateline NBC, Jaysen was nominated for an Emmy Award for his work on "Silent No More." He also served as a producer for Extra and was a field director for Entertainment Tonight where he wrote, produced and directed hundreds of entertainment segments.
Jaysen's other freelance credits include Behind The Music: Nowhere To Hide for VH-1, Women Aloud for Comedy Central, Lifetime Television's Portrait of a Teacher, the award winning A Conversation with Magic Johnson for Nickelodeon, and the hit PBS series Charlie Rose.
Jaysen graduated from the University of Michigan with a Bachelor of Arts degree in English and Communications. He lives in the Los Angeles area with his wife Helene and his two sons.
In 2012, Jaysen teamed up with Alan Gasmer to launch their film and television production company, Veritas Entertainment. During the past four years, Veritas has set up comedy, drama, and reality-based projects at FX, Amazon, Netflix, A&E, TNT, FOX, CBS, CW, MTV, USA, Hulu, Sony Television, Legendary TV, A&E, HBO, BBC, BBC America, Sundance, Amazon, Warner Brothers, North Road, Lionsgate TV, NBC International, Crackle, Hallmark, Fremantle Media USA, FX Productions, Fox TV Studios, Sony International, and CBS Productions. They have produced The Mosquito Coast (Apple+), Dublin Murders (BBC/Starz), A Spy Among Friends (MGM+/Britbox), You Me Her (Audience/Netflix), and the upcoming Fort Apache (FX) as well as other television series.
Jaysen and Gasmer won the 2018 Producers Guild of America award for Best TV Movie for the television adaptation of Ray Bradbury's groundbreaking Fahrenheit 451 for HBO Films with Ramin Bahrani (99 Homes) writing/directing and starring Michael B. Jordan and Michael Shannon. They currently produced James Mangold's hit feature film, A COMPLETE UKNOWN, about Bob Dylan starring Timothee Chalamet, Elle Fanning, Edward Norton and Monica Barbaro which premiered in December of 2024. Gasmer and Jaysen also have numerous other feature film projects in their slate.
In addition to developing and producing programming for traditional distribution channels for Veritas, Jaysen also launched the consulting company, Team Jaysen, which has been retained by brands such as Pepsi, Mt. Dew, and Playboy to create and execute multi-platform content strategies in partnership with FBC, A&E Networks, Universal Pictures, Paramount Pictures, Warner Brothers, Ratpac Entertainment, ITV Studios, 51 Minds, Direct TV, Eone Television, Legendary TV, Stephen David Entertainment, Banajay and Machine Zone (Game of War). Through the partnerships he created, Jaysen enabled his corporate clients to become authentic content creators, reach their audiences organically, activate consumers through lead generation programs, monetize content and deliver measurable ROI metrics across multi-media platforms. A current example is the 13-hour AMERICAN PLAYBOY limited series Jaysen is executive producing for Amazon Studios about the life of Hugh M. Hefner.
Prior to launching his own production and consulting shingles, Jaysen headed up the successful film, television, and branded entertainment division of Alpha Media Group (formerly known as Dennis Publishing) called Moving Pictures AMG for over seven years. He launched the division in 2004 to develop and produce branded entertainment properties for the 18-34 demographic that reflected the tone and content of the company's magazines that included Maxim, Stuff, and Blender.
Through the Moving Pictures AMG, he created numerous television formats that were adapted into highly-rated television productions such as the reality-based Super Group for VH-1, All-Maxim Team for ESPN, It Girls for Bravo, Maxim Hot 100 for ABC/VH-1, The Hot Project for E!, Best Stuff for G4 and Blender's 50 Most Awesomely Bad Songs of All-time for VH1. Jaysen also set up multiple half-hour comedies at Comedy Central based on articles that appeared in the pages of Maxim Magazine.
He also mined the magazines to develop intellectual properties for feature films. This lead to the creation of a Maxim branded film label that produced two feature film comedies (Fired Up and Mardi Gras) for Sony's Screen Gems. During his tenure with Moving Pictures, Jaysen also developed, packaged, and sold the film Mother Trucker to New Regency and Fox with Academy Award winning writer/director, Craig Brewer which was based on a Maxim magazine article that detailed the true story of Christopher Gay's dramatic escape from jail in Crystal Gayle's tour bus to see his dying mother.
Jaysen also generated significant incremental revenues through groundbreaking 360 branded entertainment campaigns for advertisers such as General Motors, Annheuser-Busch, Harley-Davidson, Samsung, and Procter & Gamble. He also created and executed new business models with broadcast partners that delivered multiple revenue streams through traditional producer deals as well as brand integration partnerships with AMG's advertisers.
Earlier, Jaysen wrote, produced and directed the branded entertainment documentary Body of Work for Seventh Dream Pictures. Body of Work became the basis for Bill Phillips' best-selling book Body For Life.
Jaysen also worked in television news and entertainment for many years. As a producer for NBC News' Dateline NBC, Jaysen was nominated for an Emmy Award for his work on "Silent No More." He also served as a producer for Extra and was a field director for Entertainment Tonight where he wrote, produced and directed hundreds of entertainment segments.
Jaysen's other freelance credits include Behind The Music: Nowhere To Hide for VH-1, Women Aloud for Comedy Central, Lifetime Television's Portrait of a Teacher, the award winning A Conversation with Magic Johnson for Nickelodeon, and the hit PBS series Charlie Rose.
Jaysen graduated from the University of Michigan with a Bachelor of Arts degree in English and Communications. He lives in the Los Angeles area with his wife Helene and his two sons.
