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So far, the list of confirmed and named characters include:

AUTOBOTS- Bumblebee, Sideswipe, Fixit (a Mini-Con), Strongarm (the main female character), Drift, Jazz, and Optimus Prime. DECEPTICONS-Steeljaw, Underbite, Thunderhoof, Bisk, Fracture, Hammerstrike, and a few other 'cons resembling a buffalo, a large predatory bird, a piranha, an octopus, and a few other unspecified creatures. Although a sequel to Transformers Prime (2010), it will star a new Autobot team, so it is not known whether any of the other Autobot characters from that show will be returning.

The series will have characters created using 3D computer imagery with cel-shaded graphics, and hand-painted, 2D backdrops.

Hasbro's official description claims that "the series mixes action-packed adventure with lots of comedy, making it a rip-roaring experience for kids and families to enjoy together."

This lighter, more family-friendly approach is a departure from the predecessor series Transformers Prime (2010), more closely mimicking its sister-series Transformers: Rescue Bots (2011), which studies have shown to be enjoyed very much by kids both young and older, whereas TF Prime was more meant to appeal to older viewers. Hasbro is interested in reaching out to this young audience as much as possible, because a darker and less kid-friendly series wouldn't have as broad of an appeal, especially since the Transformers products are predominantly aimed at children. The astonishing success of their My Little Pony: L'amicizia è magica (2010) animated series has also shown that there is a huge market for lighter and more comedy-themed productions. Further, this series is basically meant for kids who have been introduced to the Transformers brand through Rescue Bots but have since grown out of that show, and is thus meant to appeal to a slightly younger crows than TF Prime.

Likewise, the Transformers Prime line had relatively bad sales and the show's dark, moody tone made it less popular than expected in some places (like in Japan, where they had to drastically rewrite the show to be more comedic and didn't even release its third season), and it also had bad ratings in the US (though this was mostly due to being shown only on Hasbro's now-defunct TV station, the Hub), so Hasbro is deliberately be trying to distance themselves from it by making their next series lighter and more comedic.