Tower Records - Nascita e caduta di un mito

Greetings again from the darkness. I do not envy those experiencing their childhood in this modern era. Sure, they have far superior electronics and hundreds more TV channels, but they also have very little independence (most can't even walk alone to a friend's house or a park) and they likely will never experience the pure joy of perusing the stacks at Tower Records (or any other record store) for hours … experiencing the thrill of discovering a new artist or style of music that rips into their soul. OK, I admittedly suffer from a touch of "old man" syndrome, but filmmaker Colin Hanks (yes, the actor and son of Tom) has delivered both a cozy trip down memory lane and a stark accounting of good times and bad at Tower Records.

With humble beginnings as little more than a lark, Tower Records began when Russ Solomon's dad decided to sell used 45 rpm singles in his cramped Sacramento drug store. He bought the singles for 3 cents and sold them for 10 cents. Within a few years, Russ purchased the record business from his dad, and proceeded to run it as only a rebellious kid from the 1960's could. From 1960 through 2000, the business grew each year. It expanded the number of stores (peaking at 192 worldwide) and constantly adjusted to the musical tastes and the delivery method – 45's, LP's, cassettes, CD's, etc.

Using some terrific photographs and video clips, accompanied by spot on music selections, director Hanks brilliantly and generously allows the actual players to tell the story. The expected celebrity drops are present, and even the words of David Geffen, Dave Grohl, Bruce Springsteen and Sir Elton John carry emotion. However, far and away the most impact comes from extended interviews with the unconventional and charismatic Tower Records founder Russ Solomon and his devoted and forthright employee team. Their sincere recollections provide the roadmap through the phenomenal growth, as well as the devastating end in 2006. We understand how these stores became so much more than retail outlets … they were cultural hotspots for at least two generations. We also learn some things we probably shouldn't … like the definition of "hand truck fuel", and the reason Russ installed hot lighting in the listening booths.

Mr. Hanks surprises with his ability to balance nostalgia and the harsh realities of the downfall of an iconic cultural business. The film captures the key role Tower Records, while also pointing out that the crash was due to more than just Napster and digital music delivery. An interesting case study for business majors highlights the importance of vision vs debt. For more insight from Colin Hanks, check out the interview from film critic Chase Whale: http://www.hammertonail.com/

"No Music. No Life". The motto of Tower Records was somehow inspirational, and fit perfectly for stores that featured mammoth album artwork on their store fronts, their own "Pulse" magazine, and staff that couldn't fathom life without music … much less wearing a suit and tie to work. This was truly "a chain of independent stores", and trust me when I tell you that hanging out at Tower Records was more fun than having hundreds of cable channels.

It's a great documentary, especially for those of us who remember a time before iTunes, when you had to go to a store to buy new music. It's very meaningful even for those like me who Tower Records was not the friendly neighborhood "supermarket" of music. I remember the Tower Records that was very close to me, but I went to another store, a store which probably had the same story (or at least the same ending to their story).

Actor, Collin Hanks directs this documentary of the rise and fall of an important landmark in music history, from behind the scenes (as we all are most likely familiar with the surface of the story (especially it's end).

The interviews and narrative take me back to the days when you could not download a single, and had to go into a store to buy an album. Watching footage of rows and rows of albums and CDs fills me with the memories.

And the documentary truly points out what an interesting place Tower Records was and how interesting the people who worked there are, as they talk to people who were either there from the beginning or started out as a stock clerk at the original store and worked their way up to VP of something. It felt like the cool place you wish you had a job at.

Especially if Foo Fighters front man Dave Grohl was a fellow Stock Clerk. He and Bruce Springstein and Sir Elton John told about their personal experiences at the store and showed their love for it.

It seems so recent, but Tower Records is now just a part of music history. This doc did a good job of showing that history from beginning to end.

The "Rise" portion was nostalgic and interesting. The second half was a load of self-serving baloney: Russ Solomon admitting he made a few mistakes but, if the banks had only continued lending him money without telling him what to do, all would have been well. A bunch of longtime employees kvetching about losing their jobs, but not ONE SINGLE WORD about all the labels and distributors who got royally screwed and are still trying to cope with their losses to this day. I started out as a specialty music retailer in 1974 and, thankfully, am still going strong. I well remember Tower's predatory greediness, demanding ridiculous terms from labels and distributors: six months dating, 100% return privileges. Finally, the labels and distributors had to say 'no' to getting in any deeper. The fact that this painful fact wasn't even mentioned, reminds me of the 'ServPro' motto, "Like it Never Even Happened".

Just saw this today at Ground Zero, Sacramento's 75 year old Tower Theater that had right next door, Tower Drugs where the founder, Russ Solomon, started what became a world-wide musical empire.

I was not surprised at the influence Tower had on the recording industry, particularly after they opened up their Sunset Blvd store in Los Angeles. Didn't realize though that many big recording stars such as Bruce Springsteen and Elton John shopped there.

It's a fascinating look not only at the rise and fall of Tower Records, but the recording industry's changes over the years.

You'll even see how the Beach Boys changed their sales focus.

If Tower Records was in your life, and chances are if you are over 30 it was, this is a must-see.

Kudos to Colin Hanks, who spent seven years on this project.

I recall being excited to visit the Tower Records store in LA in the mid 1990s on my first visit to the west coast of the USA. When I returned a decade later to their San Francisco store, it somehow felt less exciting, the store looked a little too ordinary and it seems they were having a fire sale on. A few months later Tower Records had gone bust.

Colin Hanks documentary examines the growth of this record chain from its early years from founder's Russ Solomon's dad's drug store where he had a section which sold records.

Russ took over the business in the 1960s, starting in the west coast and moving to the east coast and then internationally to Japan.

As is the case, these heady years of the counterculture was a supposedly drug and drink fuelled hazy party for the staff (it always seem to be the case with maverick start ups.) Live hard and party hard was the motto. The staff I saw in the 1990s seemed to be mainly bored teenagers on minimum wage.

At the turn of the millennium Tower Records was valued at $1 billion. Their seemed to be no end to its success and they were determined to sell albums, preferably CDs.

The impact of online shopping was a body blow. The Apple Store allowed you to buy singles you wanted for 99 cents. Tower Records wanted you to buy the whole album for an ever increasing price and their online servers was on AOL.

Even worse the young IT savvy consumer could now get music for free from Napster and other torrent sites. Combined with the company's debt laden expansion, choppy waters awaited them.

The documentary interviews key staff from the early days as well as the man himself Russ Soloman who comes across as a charismatic maverick. We also get to hear from musicians such as Dave Grohl, Elton John and Bruce Springsteen about their joy in visiting the Tower Record stores, browsing, talking to aficionados. Elton admits he spent a fortune in their shops.

The documentary was a bit messy, in fact a little overlong. We see a former executive being fired by a new management team and how Russ took him out for a meal after a Christmas party which bought him to tears. I wanted to know why he was fired, why he could not get another job, what happened after he went for a meal with Russ and then the same executive turns up later on when the attention shifts to the company's declining fortunes.

In fact seeing some of the staff being interviewed I was impressed how they managed to become so big, it seemed to be more by serendipity than design.