It's Entertainment

The base of the film is ludicrous. So if you are a thinking person, then it is obvious that you will leave the theater hating the film for all reasons but one. The film conveys an already established message about pets (especially dogs), being loyal.

I wonder if the screenplay and the story was analyzed by anyone from the production team because nothing makes sense. Talking about how a late affluent diamond merchant names all his possessions worth 3000 crores in the name of a dog, the film dusts itself into the clay-brained category. And the name of this dog happens to be "Entertainment." This confirms the shallow imagination of the makers. What follows and occurs around this illogical, wildly idiotic plot is scornful. Akshay Kumar again enacts a character centered around slapstick which made me chuckle a few times in the first half. As I grew more into the funny happenings on- screen, the tasteless, rotten recipe of the plot, screenplay, fancy cinematography (with Dolby effect and all), poor editing (apparently Windows Movie Maker, version 6 was used) and unpleasant acting by some of the cast made me gag and turned me off, temporarily damaging my senses.

The second half is slower than a snail's pace and even the puns (on Bollywood actors' names and certain local terms like Star Plus and Balaji Telefilms) starts irritating. The characters act funny, but they don't induce any emotion other than disgust.

The songs may come to few people's rescue, if you are fascinated by modernized nursery rhymes, that is. Towards the end, even the dog gets all exasperated with the shindig. While it heavily borrows from international as well as our own South Indian films based animals, it falters due to the zero-pointer plot. And let me have the liberty to not talk about Prakash Raj and Sonu Sood and their sissyfied characters.

(I truly feels sorry for that epitome of fairness, Tamannah for this is her third Bollywood film that has bombed and the worst part is that she has done only three films here. While she is bubbly and some men dub her to be the smoking' hot, she seriously can't act. And those dialogs that were given to her in this film would have been rejected even by that dog)

BOTTOM LINE: Bollywood has come to a point where filmmakers are gasping for a good story and plot. This film is a good example. If the makers had dogs in mind as audience, then they are in the wrong planet and if at all I am wrong and was a dog myself, I would have rated not more than 3. Easily forgettable.

Can be watched with a typical Indian family? YES

"It's Entertainment", directed by the duo Sajid-Farhad, is a comedy as well as Romantic film.

Actor Akshay Kumar along with Tamannah Bhatia has done a good job, providing good fun at frantic pace.

Akshay's co-actor, Junior, the Golden Retriever dog, had been a lovely speechless actor in the movie.

The music of the film is entertaining as well.

Johnny Lever as Habibullah Sheikh is a happening comedian and has played a nice role.

Sonu Sood and Prakash Raj have delivered their negative roles in comedian way conforming to the nature of the film.

To sum up, "It's Entertainment" will provide good entertainment to the viewers.

Reviewers look for soft targets like this type of movies to show their 'critics' writing skills. nothing matters if people in theater are laughing, this is what the film intends. Leave the einstein inside you outside the theater, and you will enjoy it.

This movie wastes no time to get funny, right from 1st minute. 1st half is simply hilarious. I agree comedy quotient goes down in 2nd half, but drama at end is good. Akshay is good as always. Johny lever, krushna, tamannah all does well too. Music is awesome. specially tera naam doon in opening credits. Johny Johny is excellent.

On the whole, it could have been better, but i leave theatre satisfied. Don't miss end credits !!!

After watching the trailer of It's Entertainment , my expectation were shadowed with not-so-great dialogs and lame theme. I was right after watching the film as well. It's Entertainment is an acid test you have to go through to test your intelligence.

After discovering about his billionaire dad in Bangkok, Akhil travels to inherit 3000 crore legacy. To his surprise , the legacy has already been inherited by none other than a dog who is called Entertainment by his owner. To make the matter worse, there are two wolves-like-uncles who is after the legacy as well. Akhil must hatch a plan to recover his wealth before it falls into the wrong hands.

As a first time directors, Sajid-Frahad ( who earlier scripted Golmaal 3, Chennai Express ) fails to create any impact. The movie is neither a animal-loving nor a slapstick comedy film. The screenplay is fitted with too many loop holes. Art direction is magnus with high production value. Cinematography is top notch. Songs are fine. Dialogues are humorous. The only saving grace in the film is the performances. Akshay Kumar leads the way with perfect comic timing. He is outstanding and brings down the house with his antics. Prakash Raj and Sonu Sood comes in late but will tickle your funny bone with their "Karan-Arjun" brotherly act. Tamannah looks gorgeous but is just abut okay. Mithun over-acts.

Overall, a comedy which could have been better with right direction and script. Below average 1.5 /5

Sajid-Farhad, the talented Writer duo, turn Directors with 'Entertainment'. And fortunately, 'Entertainment' is unabashedly silly & offers some funny moments, that work on its favor. Its mad, but its a bit fun too.

'Entertainment' Synopsis: A down on his luck fella, gets the shock of his life, when he realizes that all his father's wealth has been given to a dog. Chaos follows...

'Entertainment' has an interesting premise & the Writer-Director duo manage to deliver some over-the-top, but funny sequences in the goings-on. The humor here is clearly absurd & it doesn't shy away from that fact, which in turn, works on its advantage.

The first-hour passes by nicely, with the sequences between Akshay & Dog, doing the trick. But, the second-hour is where the film begins to slip. The entire track involving the greedy brothers, played by Prakash Raj & Sonu Sood, is prolonged & barely funny. The climax, however, is decent.

Sajid-Farhad certainly make a watchable comedy, but this isn't a laugh-riot. It has its share of fun, but it could've been so much more! A stronger second-hour was the need of the day! As Directors, the duo have done a fair job. Cinematoraphy is okay. Editing is passable. Music by Sachin-Jigar is lovely.

Performance-Wise: Akshay is in his element, delivers a sincere, comedic performance from start to end. Tamannaah looks great, but hardly gets any scope to perform. Mithun Chakraborty is in form, yet again. Johny Lever brings the house down. He's hilarious! Krushna, also, manages to bring in some great laughs. Prakash Raj & Sonu Sood are passable. Vrajesh Hirjee scores in a cameo. Junior as Entertainment, the dog, is adorable.

On the whole, 'Entertainment' will appeal to those who primarily enjoy slap-stick comedies.