No - I giorni dell'arcobaleno

¨Adios, Mr. Pinochet¨

No is one of those films which I wasn't looking forward to seeing because I just wasn't interested in the subject matter. I'm not into historical political movies, but this film was much more than that. No works more as a media satire than an actual political movie. The satire works really well and it reminds us of how important the media can be in our society. No should be required viewing for all advertising students in schools around the globe. The film works in great part thanks to Gael Garcia Bernal's performance as the ad executive who comes up with the campaign for No in the referendum. Bernal has proved in the past that he's a very reliable actor, and one of the best in Latin America. The film also has great direction from Pablo Larraín, who decided to shoot the film using U-matic video tape to give it a more 80's vibe since that was the type of video which was used then. That brought a sense of realism to the movie, and at times it felt like a documentary. This was a well crafted film, and a decent contender for best foreign film of the year. It lost to Amour in the Oscars, but received a lot of love in the Cannes Festival last year. The screenplay was very well adapted by Pedro Peirano (who also wrote the screenplay for 2009's The Maid, a well received Chilean film) from Antonio Skarmeta's (famous for his novel Il Postino) play. This is one art house film you won't regret watching.

It's the end of the 80's and Chilean dictator, Augusto Pinochet, has called for a national referendum after being pressured by international organisms. After 15 years of dictatorship, Pinochet is allowing the country to vote Yes or No to him extending his rule for 8 more years in the country. Everyone is convinced that this is all a farce and just a means for Pinochet to legalize his authority. Pinochet is also convinced he will win the elections considering that he has brought economic stability to the country. For 27 days both parties will be allowed to have a 15 minute spot of uninterrupted television air time in which they can campaign. This is where the young ad executive known as Rene Saavedra (Gael Garcia Bernal) comes to play. The No coalition decides to hire him to lead their campaign, but what they don't realize is that he will bring a unique approach to the campaign. Since Pinochet's dictatorship was known for its brutal intimidation and censorship, everyone in the No coalition expects to make their voice heard and focus on the violence and brutality of his government, but Saavedra has a different view: He wants to make a joyful, colorful, and upbeat campaign where the primary message is that ¨Chile: happiness is coming.¨ Everyone in the campaign is upset about this, including Saavedra's ex wife, Veronika (Antonia Zegers), who thinks all this is just a waste of time. However, the campaign begins resonating with voters, and Pinochet's people decide to hire Saavedra's boss, Lucho Guzman (Alfredo Castro), to counteract the comedic and joyful campaign. Things won't be easy for the No coalition because the government begins intimidating and pressuring them through violence, but Saavedra knows that his campaign can change the course of the country for the better.

Advertising is a powerful weapon in today's world, and more than ever we see governments trying to control and censor the media. The reason being that they know that it can shift elections and bring down tyrannical leaders. That is why more than ever, we must fight to keep governments from trying to control or censor the media. What a lot of politics have done is use advertising wisely to get elected. The film is a great case study on politics and media and how they are correlated. No is a film everyone involved in media and politics should see because it shows the advantages and disadvantages that this medium has. Pablo Larrain has directed a powerful film which teaches us how the media can influence public opinion so easily. If only we could have more uplifting and joyful political campaigns like this I would be much more interested in voting. I vote yes: go see this movie.

http://estebueno10.blogspot.com/

In the last few days, I went to the cinema to see NO, a movie about the 88s plebiscite in Chile, and it was a very good experience.

The main is story it's of the man who was behind the NO campaign, René Saveedra; and boy, Gael García Bernal gives us a very serious but very well done character.

Also, the camera and the sets of the film give us the feeling that this is an 80s movie. That was very interesting.

Pablo Larraín directed very well this movie, because it gives the sensation that its real (well, of course it was real, but it was like in the real life they hided a camera on the places. It was just very realistic). Also, the script, made by Pedro Peirano, it's very real and well written.

Well, in brief words, NO it's a movie that any lover of independent films have to see.

8 stars out of 10

I'm from Chile and i feel very connected to the film. I'm not old enough to say that I lived that situation. But I feel like I lived it. I investigated a lot about the Chilean dictatorship and i know much about it. I think the film says everything I know about that, but grouped in 1 hour and 45 minutes of film. The style of the camera gives an 80's environment that makes the film look like a documentary. What I like is that the movie was easy to understand, charismatic, funny and very "Chilean"(i mean the accent and the modern culture). It has a dense ambient but gets soften with funny scenes.

-Lucas Buvinic

What a captivating film this is. Gael Garcia Bernal is good as usual, an actor who just keeps getting better and better, in this movie that shows the campaign that ousted Pinochet from office from the p.o.v. of the ad guys who tailored each side's messages.

Good PR work that frames the debate and sets the narrative for the campaign wins political campaigns.

The movie is thoughtful, funny, absorbing. Quality all around. You don't need to know anything about Chile to get swept up by it, and if there are details you want to know, you can go read about it afterwards.

I especially liked that it looked like a documentary video and a time- capsule from that era. It seamlessly mixes stock footage with filmed stuff to give it a dated look.

See it.

First, let me start by saying that some knowledge of the events depicted in this film would come useful. I'm Chilean and lived in the country at the time so I knew what to expect, but foreigners and especially younger audiences might not. Back in 1989, there was a referendum to decide if Augusto Pinochet, Chile's dictator for the past 15 years, would stay on for another 8 or democratic elections would be held instead. The choices were "YES" for 8 more years of military dictatorship and "NO" for democratic elections to be held at the end of 1989. This film is a depiction of the political, social and creative aspects that shaped the ad campaign created by those who supported the option "NO" (hence the title of the film) the problems they faced in creating it and the memorable result achieved.

Of course, there were several other aspects that sealed Pinochet's fate as President besides a creative ad campaign, but this movie is a worthy effort to show how a country really came together and changed its destiny focusing on joy and creativity and trying to leave behind fear and anger. It's filmed video-style which really gives it an 80s look and feel; there are several real-life images and video clips which are a nice treat, because they show what the charged social atmosphere was really like back in those months. You don't need to be a Chilean to like this movie; the script and acting are top-notch and it's not a propagandistic film at all. I actually thought it was pretty objective considering this is really a polarizing subject matter in my country; the audience laughed several times and seemed to truly enjoy it. For film lovers in general, it's an intelligent piece of cinema; for History buffs an objective perspective on how things went down. For everybody else, a fun film to watch regardless. I recommend it hands down.