Hallmark Christmas movies remain as cozy as ever, with tree-lighting, cookie-decorating and magical snowfall still the currency of the realm. But since the arrival of Wonya Lucas as the new CEO of Hallmark Media (formerly Crown Media) in 2020, the network’s offerings have branched out in many ways: Lots more diversity, of course — including, this year, Hallmark’s first holiday romance centered on a same-sex relationship and the network’s first film focused on Kwanzaa — but also new and different plots.
The memes show no sign of dying, but the movies themselves don’t always match the traditional roadmap. Two of this year’s new movies didn’t end with a kiss, a change previously unthinkable in Hallmark-land.
How do I know all this? Because I watched all 43 new 2022 Hallmark holiday movies (including the three that premiered in July on Hallmark Channel and the nine that premiered on Hallmark Movies...
The memes show no sign of dying, but the movies themselves don’t always match the traditional roadmap. Two of this year’s new movies didn’t end with a kiss, a change previously unthinkable in Hallmark-land.
How do I know all this? Because I watched all 43 new 2022 Hallmark holiday movies (including the three that premiered in July on Hallmark Channel and the nine that premiered on Hallmark Movies...
- 24/12/2022
- di Alonso Duralde
- The Wrap
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