Ya Sonra

Didem Yilmaz: Well, as Cem Bey says himself, life is a maze. Think of it like this. People don't value the easily available. Present everything all at once and they'll look for faults. And with that mindset they'll find faults. This project allows people to make their own choices. And the risk implied by making those choices excites them. We're giving clients the chance to gamble.