Potiche - La bella statuina

"Your job is to share my opinion." Robert Pujol (Fabrice Luchini) to his wife.

As you can tell from the trailers and the above quote, Suzanne Pujol (Catherine Deneuve) will not remain a potiche (Trophy wife) for long in Potiche, a fluffy satire of the late '70's fascination with the feminist movement. It's a lightweight look at the emergence of a woman to run the family business in a style that melds conservative and liberal values in the form of negotiations with unions and meaningful dialogue.

The soft touch of director Francois Ozon is evident in almost every frame, from Suzanne's modest but flattering outfits to her soothing charm that binds friends and family in a humanity coming partly from her considerable beauty, even as a middle-aged woman, and partly from a script that leans to the left with good cheer.

Along the way writers Pierre Barillet and Jean-Pierre Gredy (both successful with Just Go with It) guarantee Suzanne will triumph in the factory and a coda that looks ahead to Hillary Clinton. Although none of the dialogue is memorable and some of the setups sophomoric, the film retains its respect for her and the mission of feminism. The sweetness of it all is that despite her philandering husband, Suzanne has a checkered past as well, making for a balanced battle of the sexes.

This film was primarily a glorification vehicle for former world beauty and French film icon Deneuve that got way too precious and obvious in its abject adoration by the end. This comedy about a tough factory owner who was kidnapped by his workers which allowed his more caring wife to take over his job was a bit better than TV quality fare and not much more than a mostly pleasant way to spend a couple of hours seeing how much a once great beauty has aged since her spot at the top of French cinema in the 60s and 70s. Deneuve's acting skill has not declined as much as her looks have but it has not improved much since then either, as her even, vapid personality made her role mostly uninteresting to me in this film just as most did back in the day. Other than her deserved status as a very attractive woman, there never was much there there. However, film always has been the showcase for the most beautiful women, as they do sell tickets no matter what kind of "acting" they do, as it's their "being" that counts more to an audience, especially to men. To their credit, the French are very appreciative and adamant about their icon worship, done very well recently in "The Illusionist" starring a graphic character of the incomparable Jacques Tati, but they went too far with little quality in Potiche.

Vehicle movies are pure vanity pieces and often dismissed as fluff homage, and usually do not recover the cost of making them as they mostly do poorly at the box office due to their too-obvious glorifying agenda where story is very secondary to the primary purpose of overt and excessive icon adoration. This film may do fine in France, but I fully expect very poor box office to be the case in America.

The film is a washout.I can't for the life of me imagine why anyone would give this a good review, unless (as it would appear) they a) expected something terrible or b) it was a welcome relief from watching a spate of other movies at a festival. It is a fine tribute to Catherine Deneuve, stop. Well, maybe also a pleasant appearance and tribute to that vastly overweight, but also vastly likable and talented Depardieu. The acting otherwise was atrocious, the characters caricatures. The plot in itself was credible enough and could have been followed quite successfully to some conclusion, but then takes some uncalled for and inexplicable turns which don't do anything to resuscitate a hammy production. Avoid it unless your only other option is a colonscopy.

Catherine Deneuve at 68 is what Oscar Wilde called "That horror of horrors, a Handsome Woman..." Well, life is hard and time pitiless. We can say that she looks alright "considering her age", but when you look at pictures of her gorgeous 20 years...,, and not to mention her partner in this movie, Gerard Depardieu... Mon Dieu! he's really in bad shape!!! worse even that Jack Nicholson and that is saying a lot!!!

He wears an open jacket (I think he gave up trying to button up because his stomach is enormous) and it's almost embarrassing to watch both of them in the night club scene, dancing "modern", I almost avoided looking at the screen. Pitiful. He's totally miscast. Deneuve, being better "preserved", is still fun to look at. Excellent actress and a very good movie.

Funny in a very french way --it seems that the french can produce these incredibly light movies with as much ease as they make those heavenly Crêpe Suzettes. And as tasty. A very good entertainment done in very nice colors and at the perfect pacing for such a light comedy. Fun to watch!

Baccara & the Beegees in the soundtrack! Deneuve and Dépardieu doing the Night Fever dance! Squirrels! Hot truck drivers with sideburns! son Laurent who looks like Claude François, daughter Joelle with a Farrah Fawcett hairdo: this film gets a ten+ for the art direction and a 9 for the colourful cinematography.

As for Deneuve, in a role reminiscent of 8 Femmes' Gaby (2002 - she made 17 movies since!) is bubbly, sparkling and the stuff movie stars are made off - she sucks the viewer into the story.

Dépardieu, well is Dépardieu; Deneuve's husband played by Fabrice Luchini is the weak link in the story. He never comes off as a credible character. The kids' acting is alright, though they sometimes blend in with the wallpaper too much. It's just a bit too much visual and too little feeling.

Potiche is a Japanese flower pot and a merry housewife and Suzanne Pujol at first appears both. As the drama unfolds, there is more in Suzanne than we first thought. The story is like a soufflé, pleasant, fluffy and at risk to implode at times.

What perhaps should be a study about women's emancipation in the Seventies has more of a feel of a prequel to 'Dynasty a la Française', and a whiff of British comedy 'Are you being served?' thus making the viewer feel a bit iffy at times.

We saw this as the 5th movie at a film screening in the Netherlands, right after Des Hommes et dieux (of gods and men - the French Oscar submission); in that context the exuberant pastiche that made potiche was a welcome delicious dessert of our day of digesting the finest films. Go and see it!