The Contestant

This story is referred to as a real-life version of "The Truman Show." Japanese entertainer Nasubi (meaning eggplant) was selected, due to his "luck," to participate in a prank show. He was confined in a room, required to strip off all his clothes, and forced to live solely by entering magazine sweepstakes through postcards. During this period, he was not allowed to communicate with anyone and had no other food sources apart from minimal life-sustaining supplies. This comedy-oriented reality show documented his life in the small room for a total of one year and three months. The show featured a segment each week updating viewers on Nasubi's latest status. In the end, the show revealed the entire reality show to a bewildered Nasubi, standing naked in the studio hall.

This reality show emerged during the golden age of television's influence in 1998, appearing simultaneously in cultural history with "The Truman Show." Both reflect an era obsessed with entertainment, showcasing the media's probing at the boundaries of human decency. The show "Denpa Shonen," which birthed this reality segment, can be considered the ancestor of various prank shows in Japan today. To understand how the show operated, one must first understand the entertainers in the Japanese entertainment industry.

In the Japanese entertainment industry, entertainers are viewed as the lowest tier. Unlike actors or singers who have specialized skills, these entertainers exist to enrich the entertainment value of shows. They play clown-like roles, needing to rely on antics, humor, and even sacrificing their dignity to gain screen time and recognition.

Because of this, entertainers become targets for prank shows. After private agreements between agencies and TV stations, entertainers can be caught off guard and become the targets of these pranks. The camera captures their reactions to the pranks, ensuring the footage is suitable for broadcast. Regardless of the pain, confusion, or anger, entertainers must maintain a sense of being pranked in front of the camera, balancing their emotions to preserve the show's effect. The captured footage is then edited by the TV station, adding subtitles and guest reactions in the studio, diluting the emotions of the pranked individuals and transforming it into humorous segments for viewers.

The "A Life in Prizes" segment of "Denpa Shonen," aired from 1998 to 1999, can be considered the pioneer of this model. As a reality show, its execution and program effect were astonishing.

Firstly, the producers concealed the true nature of the show from Nasubi, promising it would not air on TV to alleviate his doubts. Secondly, they forced him to live without clothes, degrading his dignity to enhance the entertainment effect, such as pixelating his private parts with eggplant shapes. Thirdly, the cruel rule of living off sweepstakes was chosen to increase the show's uncertainty and entertainment value. With no cooking utensils, Nasubi made porridge with drink cartons and, when he ran out of rice, resorted to dog food as his main carbohydrate source. The show even featured scenes of him walking a stuffed toy around the room. Fourthly, they set a prize goal of 1 million yen, extending the show for 11 months, further accumulating the segment's popularity. Fifthly, they condensed 24/7 real-life footage into weekly six-minute episodes, only retaining the entertaining parts while deliberately ignoring the cruelty of his life. Sixthly, they effectively used other media to enhance the show's impact, such as live streaming online and selling Nasubi's diary as a bestseller. Seventhly, they created plot twists; after Nasubi reached the 1 million yen goal, they sent him directly to South Korea for another experiment.

In the final scene of the reality show, Nasubi appeared in a small tatami room in the center of the studio. The producer asked him to strip naked again and sit in the middle of the room. Suddenly, the walls collapsed, and he found himself sitting on stage, covering his private parts with a cushion, shocked, as the audience below clapped and cheered. The audience applauded the show's entertainment and humor, completely ignoring the feelings of the protagonist at the center. As viewers, they experienced only the entertainment, overlooking the fact that the individual in the event was a living person capable of feeling pain, just like themselves. Abandoning the recognition and respect for individual dignity, society falls into selective blindness, capable of inflicting the most painful and cruel things on others. Nasubi's shock was a loss of trust in humanity, a shock from peering into the darkest corners of human nature. This scene can be called the most real and darkest moment in television history.

However, the story does not end there. From 1999, Nasubi became one of Japan's most famous entertainers. He enjoyed a successful entertainment career, continuing to perform as the Nasubi from "A Life in Prizes." Yet, he gradually discovered an unfillable void within himself, increasingly loathing his actions. Until the Great East Japan Earthquake, which caused massive destruction in his hometown, Fukushima Prefecture, he devoted himself to post-disaster relief and the reconstruction of his hometown. From then on, he found his direction and has been dedicated to charitable work in Fukushima Prefecture.

Though he gazed into the abyss of human nature, Nasubi did not give up on human society. The experience of "A Life in Prizes" made him realize that one cannot live in isolation, unable to maintain normal physical and mental states. Only by transcending personal interests and establishing sincere emotional connections with others can the dark corners of human nature be illuminated, leading to the common good that benefits society as a whole. Nasubi summarized it this way: "A person can exert more strength when helping others than when working solely for themselves."

Bro my god the stuff that happens to this dude is literally horrifying?! I cannot believe that this actually exists and was broadcast to the world and everyone really loved it.. I mean I get that they didn't particularly know how harrowing this situation was for this guy but the fact this man spent a whole fifteen months trapped inside two incredibly small rooms only being able to live off the prizes he won from contests, nearly starving almost all the time and in a constant state of loneliness and depression yet somehow managing to always be entertaining for the camera - whether that be from him possibly going a little stir crazy or just being an immensely funny guy... I think it's a little fifty-fifty there.

I really liked the way this was all told, which makes for one of the most visually engaging documentary experiences I have had all year. Edited together really well; between its present day interviews with those involved and related to the people involved plus the actual footage itself from the hit reality show "Life in Prizes". Said show stars the central talking point and voice of this documentary, Tomoaki Hamatsu, or better known as Natsubi (meaning eggplant) due to his long face which was the subject of many bullies in his youth but later something he seems to have come to embrace. Natsubi himself is genuinely hilarious, every single joke this man made both on the show itself and during the talking segments were incredibly funny and he has such a strong screen presence that fills the entire atmosphere with joy it's honestly contagious, plus the man has a very happy smile.

This documentary showcases some of the most disturbing practices in reality tv I have ever had the chance to witness and I have never before felt so bad for a man who is having psychological warfare being carried out against him. It definitely works amazingly for the show as the entire time you're cheering the man on as you desperately want him to get out, and he does too, but it's immensely depressing to watch this guy break as he gets put through this rigorous process not just once, but two goddamn times. I am just happy that after he had gotten out of doing this show he was able to glean something positive out of it all and the perspective it ended up giving him on the way humans cannot handle loneliness and how helping each other is so important is poetic and beautiful. Also the ending part which is far more recent when he is involved in an avalanche yet instead of trying to make sure he himself is okay after it he immediately rushes to start hello everyone else out is awe inspiring and one of the most moving things I've ever heard of a man doing.

Japanese television is apparently really out there which I was not really aware of before.. I mean I have seen some of the wacky game shows that have appeared in tik tok clips but I didn't know they were doing this all the way back then and to such a severe extent that they almost entirely broke this poor man. I really hope it hasn't affected bim so much negatively that it has ruined any portion of his life as he seems like such a happy and funny guy who more than deserves the notoriety that he has acquired, but I do wish it didn't come at the cost of his mental state for a staggering fifteen months. Toshio Tsuchiya is a very interesting guy for being willing and insanely eager to put this man through all of this stuff, and despite him contributing a whole ton of money and resources for a helping cause, and feeling a semblance of remorse for his action - I obviously still don't think what he did was worth it in the slightest and no matter what Natsubi learned from his experience in that situation he never should've been put into it.

I very clearly recommend you check out this documentary for yourself if you have Hulu, even if you're not particularly interested in the topic itself I always think it's a good idea to spread some light on a situation I feel like a large portion of people are not already aware of, like me. It's really well told with some fascinating stories from everyone involved and the way it is all put together both looks great but also flows amazingly. It's not a super long runtime either only landing at about ninety minutes so I think it's more than worth giving your time to, and hopefully watching this supports Natsubi in some sort of way. Mans got out through hell and back and somehow came out with an even bigger smile on his face and the urge to help people, so you gotta respect him at the very least. Peak for real.

All I could think while watching this is that in America this kind of TV star never actually gets rich. They might get their foot in the door, or get a lump sum of money they might be able to apply to other endeavors, but you don't necessarily become a millionaire set for life just from being on a TV show - even if people loved that show. That kind of thing really mostly applies to big Hollywood actors. And what this man endured was absolutely traumatic abuse.

The absolute gall of that producer calling himself the devil, and saying he didn't know "at the time" how far was too far. Really? You were an adult with a career not a twelve year old kid, what do you mean you didn't know at the time how far was too far.

Really intriguing to watch, and I am glad Nasubi was able to use his fame to move forward and help people in Fukushima. It may have even given him the tenacity required to survive Mt. Everest if you really think about it...but still.

The creator of this show is a huge pile of S@&T, He thinks he was being clever and interesting and creating entertaining shows even though he was essentially being a bully torturing another man for profit. I still got the feeling that he thinks he's hot S@&T, and kind of wish that he would've gone to jail. The other creators that are filmed also are responsible for taking part. They have zero sympathy for their fellow man. They are essentially the bully on the schoolyard making money. I hope the contestant himself Has a very fulfilling life now. What a sad story, take advantage of a guy who is Trying to make it.

A lot of the reviews here point out the sheer insanity of the nature of the game. Nasubi did endure a level of hell and suffering that many of us will never taste. Japan laughed at him for it. This documentary is grossly tragic. Watching it, my jaw literally dropped to the floor. It does a serious job of depicting the sheer evil in man, the evil in human relationships.

This alone would make the contestant a great documentary.

What really deals the deal is the last 30 minutes. The switch is flipped and we get a look at what it means to be a good man. We see pure love play out in a broken man's heart. We come to see how to deal with suffering in a healthy and productive way. No. We learn how to deal with suffering in THE ONLY way. Love. The end of this doco had me in tears.

People are not mentioning that. But it's what makes this documentary TRULY great. The ying and yang depiction of hate/love good/evil.