The Joneses

The Joneses is a great mediocre movie. The idea is interesting, the cast is credible, and the film itself is totally worthwhile, but overall, it falls short in delivering what could've been a great capturing of our current culture and the way we behave as consumers.

Being in advertising, I know first hand the power of influence. Clients pay credible sources to promote a product, and product sales go up. It's a pretty simple math equation. With the advent of the Internet, bloggers, and social media, we're now seeing firsthand that consumers no longer rely on advertisements to change their behaviors, they rely on their communities. The Joneses takes this simple concept just one step further. They are a perfect family, paid to promote a lifestyle.

On paper, the Joneses are living the dream. A beautiful family with David Duchovny playing husband, Demi Moore playing wife, and two kids played by equally as attractive individuals that have everything they want and more. The twist? Everything they own, from their house to their hour de' vours, were paid for in return for a selfless promotion and subtle push of a product. With each family member responsible for a certain percentage of sales, we see dad commandeering the sale of golf clubs, brother slanging new products from Sony, sister making waves in makeup sales, and mom showcasing her newest line of shoes. It's all fake, but it works. They are living the dream, and everyone around them wants a piece of the action.

The film quickly takes a slight turn for the worse when the Joneses realize, despite all the glitz and glamor, that they really aren't so happy after all. They alienate friends, have no real family, and influence those around them to spend so much money to attain something less substantial than they already have. A few emotional scenes after another lead to the final moments of the film that prove rewarding, but at the same time, less spectacular than what was expected from such a promising premise.

All in all, the Joneses brought something new to the table, but in a way that didn't resonate too well with me or most individuals that saw it. It's a great mediocre movie, but I'm typically now in the mood to recommend mediocre regardless of how good it is. The Joneses gets two stars, I wouldn't work to hard to promote it, but in the end I'll say that it's a semi-pleasant product.

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Michael Buffa-Editor, Popcorn Jury

I watched this movie on the note from a friend, who kept insisting that I just had to watch it, because it was such a cool movie. So I caved in and sat down to watch the movie, without having any clue what it was all about.

Now, I must say that I think it was a bold topic to make a movie about, but it actually worked out quite well. I am not much fan of movies that are raising debate about social issues, but this movie actually turned out to be interesting and alright.

The cast in the movie was phenomenal. David Duchovny, playing Steve Jones, and Demi Moore, playing Kate Jones, were really great opposite one another, and they had really good screen chemistry. Amber Heard, playing Jenn Jones, and Ben Hollingsworth in the role of Mich Jones, also put on good performances. But I think Gary Cole, in the role of Larry Symonds, was actually one of the better guys in the movie, he played his role quite well.

The story told in "The Joneses" about our consumerist society was somewhat interesting, and it manages to keep you riveted to the chair, wanting to see what happens next in the movie. But was it really one that was necessary being told? I found the movie to be adequate entertainment, but it didn't really raise any issues about consumerism after having seen it. Maybe because I just take a movie for what it is, a movie - a means of entertainment.

I noticed the movie was labeled as a comedy, which I would disagree with. Drama, yes, but comedy, no. At least not in the sense that it will make you laughing and rolling on the floor. Sure there were moments that were funny and somewhat outrageous, but as a comedy it just didn't do the trick for me.

"The Joneses", for me, is the type of movie that you watch it once, then bag it and tag it, never to see it again. To me, the story didn't have enough value for a second viewing.

It's not often you can sit down for a couple of hours of genuine entertainment and come away feeling like you've just learned a thing or two about life. Such is the deft, skillful balance achieved in "The Joneses." I won't mention a single plot point, because the less you know about this film -- other than it being an excellent film-going experience -- the more enjoyment you'll have in the theater.

It's a tribute to David Duchovny and Demi Moore that they apply their considerable skills to breathe real life into what could otherwise have been caricatures in the hands of less-talented actors. The little facial expressions, the subtle glances, the telling pauses, the body language... everything that makes film a medium of intense impact is used to tremendous effect, all expertly guided by the emerging artistry of director Derrick Borte.

It's almost impossible to be unconsciously sucked-in by these characters on the screen, in virtually the same way their celluloid neighbors are likewise seduced by everything about them. Yet, there's an underlying discord, an uncomfortable, inescapable tension that pervades the truly captivating plot and persists through genuinely amusing humor, signaling your gut that something is not quite right. It is only with the full unfolding of the plot that we come to realize just how profoundly twisted things are -- all the more disturbing because this fictional set piece is a shockingly true-to-life reflection of the world all around us.

It is genuine enlightenment to witness the choices made when the characters are ultimately forced to resolve the true issues they confront.

This film is about a upper class family moving into a new neighbourhood. Their shiny lifestyle instantly becomes the envy of the town.

What appears to be a happy and generous family is all a farce. And yet, within this farce, every single family member is so likable. They come across as a harmonious and happy model family. Everything they do within the sight of others is so charming and infectiously enviable. Therefore, it is interesting to see the contrast when they are behind close doors. The film successfully makes this contrast entertaining and fun. It is also good at preparing for the ending, which gives the comedy a more serious side. "The Joneses" is a well executed comedy with a darker side. I enjoyed it a lot.

The Jones family moves into an upscale community and everything seems perfect, but this family has an agenda.

And, they say there is nothing new under the sun. HA ! Just wait until you see this story. It's more than just keeping up with the Joneses. Much more. A new twist has been added. Maybe it was just a matter of time before we saw something like this, but the wait is over. It's here now.

When I first watched the first few minutes in the beginning, I was wary. Hey, I remember The STING and I said, "Con." But, I was wrong. It's not that. Not exactly.

The acting performances by Duchovny and Moore are seamless. Their performances are so understated and honest that you buy into and enjoy everything. Nothing is overdone. The dialogues by all the cast are also seamless and honest. No really uncomfortable moments. You know something is wrong with this family, but what? Oh, you do find out early on and when you know, then you need to see how it ends. But, after that, everything ran smoothly and I kept asking myself, "what could go wrong? what could go wrong?" And, of course, something does.

Violence: No. Sex: Not really, you just hear the sounds Nudity: Yes, briefly in the beginning. Sexual content: Yes. Teenage drinking: Yes. Language: Yes.