El Susto

A documentary everyone should watch to understand what is behind diabetes in Mexico and all the deaths it causes. I'm a medical doctor and in the last few years I've been working with rural communities in Chiapas, Mexico, among some of the poorest populations. It is impressive how soft drinks can reach even the farthest locations but medicines, vaccines, education cannot. Here we have to fight against soft drinks without even the most basic tools. It is an unfair war where, basically, the patient is condemned to die. This documentary shows this fight and all the agents involved, from politicians to bussinessmen, to storeowners and consumers; the successes and the challenges. The diabetes epidemic in Mexico is not a random event but the consequence of a well organized and promoted injustice. This film is an informative, awareness raising, evidence-based weapon for those who pursue the right to health!

To be seen! This documentary shows us how public health experts have won (a small batlle) against the powerful industry by adopting the taxation of sweetened beverages. In addition, a immersion in Mexican culture.

The courage of the filmmakers and health advocates in Mexico is evident as this story comes to life. By raising the important conversation about the link between sugary drinks and the rise of health issues in children and adults, this film is reminiscent of the #metoo movement as it applies to millions of victims who fall prey to the marketing ploys of soda industry executives. Well told, beautifully photographed, and thought provoking from start to finish, I can't wait to see what Karen Akins investigates next!

A friend and I went to this movie expecting an informative documentary. It was much more than that - capturing the culture, color and sounds of Mexico and a beautiful people manipulated by propaganda, and determined to improve their future. It was inspirational to hear a story involving a problem faced by many - Type 2 Diabetes - that included solutions. The story is relevant to any country where sodas have replaced water causing explosive growths in Type 2 diabetes and obesity. These changes have burdened the lives of people and the healthcare system. Because of the movie, I researched and found out in my country (USA) the SNAP program (food stamps) allows sodas because of industry lobbying. If you get a chance, see the movie!

An excellent documentary about profit over health at the expense of both children and adults. Soda industries should be ashamed of themselves. Thank you to the filmmakers for caring about our neighbors to the south, as well as the well being of all of us. Well done and well said!