Pokémon Heroes

I enjoyed this one. Better than the 6th Jirachi movie.

From the start you could see the villains were much smarter and well prepared, their pokemon quite strong. You still see the other two Team Rocket members Jesse and James who are useless.

I had to rewind the part I thought Latias got captured, after a few rewinds Latios got in front of her otherwise it didn't make any sense. It was a bit hard to make out it definitely looked like she was captured.

The ending was sad, a bit confusing to see 3 latios. If you're going to see a poké movie this is the one.

Pokemon Heroes is fun. It's action packed, full of suspense, and everything a Pokemon fan like myself could want. Some may tell you different, Pokemon is known for being hated on for things every movie has. It may be short, but it will leave you entertained. My fourth favorite out of all of them, watch it yourself without a negative output, as most people who watch this movie do. Another example of why Pokemon is not for little kids, this movie will be entertaining to any fan of the show and people who don't watch the show might like it as well. Probably the most underrated out of all the films, give it a chance and you will find some soft-spot for it. Fans love it, others give it a try and you might like it for yourself.

Here we are at "Pokemon Heroes," the latest installment in the Pokemon movie series. I know the naysayers among you are thinking, "What? ANOTHER Pokemon movie? Why are they beating this 'dead' franchise?" Though it's far from the powerhouse that it once was, Pokemon still enjoys a level of popularity in the U.S. that justifies the release of a new movie every year (the cards and videogames still sell briskly to this day). Cross the ocean to Japan, and you'll see that Pokemon is STILL going strong after all this time; the 6th Pokemon movie has just been released over there, and Japanese Pokemon merchandising continues heartily.

"Pokemon Heroes" finds our protagonist, one Ash Ketchum, his ever present Pikachu, and pals Misty and Brock traveling through the Venice-like city of Alto Mare. It is said that Alto Mare is guarded by the spirits of Pokemon siblings Latios (brother) and Latias (sister), whose father, long ago, brought water to the city and saved the people from rogue Pokemon who had been terrorizing the city. Once again, Alto Mare is in danger, but the threat comes not so much from evil Pokemon, but from the ever dangerous Team Rocket. However, it is not the blundering Jessie, James and Meowth (and now also Wobbuffet) who pose the threat, but the graceful and stylish Annie and Oakley who look to rule Alto Mare (and eventually the world) and capture Latios and Latias to present to the Team Rocket boss as prizes. Latias, who has been roaming the city disguised as a local girl, takes a shine to Ash, who inevitably becomes involved in the siblings' struggle against Annie and Oakley for the fate of Alto Mare. Can Ash and his friends help Latias and Latios protect Alto Mare from the evil of Annie and Oakley? Will Jessie, James, Meowth, and Wobbuffet ever be more than just comic relief? Will Brock ever get the girl?

As with the previous 4 movies, those who are already Pokemon fans will derive the most enjoyment out of "Pokemon Heroes." Those who are not already fans may still enjoy the movie, if they let themselves. I know what it is like to not have any emotional investment in a movie, to the point of apathy or even distaste for the subject matter or the actors within, yet I have seen and actually enjoyed quite a few movies in spite of my initial impressions. Why many people, including kids who once were rabid Pokemon fans but now for whatever reason claim to now hate it, do not approach Pokemon in the same way is quite unfortunate.

What is also unfortunate is Miramax's marketing strategy for "Pokemon Heroes." As with "Pokemon 4Ever," Miramax has decided to release "Pokemon Heroes" in only a handful of theaters (196 on opening weekend) with a minimum of promotion. I am guessing that it is because they are trying to bolster sales of the future VHS/DVD release by firing up anticipation for it, and what better way to get anticipation up than by making the movie available to only a small number of theaters? Personally, I think it's a lousy way to market a popular franchise, and I hope that 4Kids Entertainment will find another distributor for the 6th Pokemon movie, because this so-called "dynamic" marketing strategy Miramax claims to have had for "Pokemon 4Ever" and "Pokemon Heroes" is a bunch of hooey.

This, the 5th Pokemon movie, is a step down from the previous entry in the series but is still better than a 5th movie ought to be. Ash, Misty, and Brock arrive in a Venice-type town called Altomare for a water Chariot race involving their Pokemon.

The town is protected by legendary Pokemon siblings Latios and Latias, who can assume human forms. Meanwhile, Annie and Oakley, a couple of cat burglars from Team Rocket (this affiliation is only in the Western dub) attempt to steal a special jewel called the Soul Dew, which powers the city.

It takes just a little too long to get going. Jesse, James, and Meowth are featured, but they don't really have much to do. However there are still some lovely moments, a bittersweet ending, and in the end they do add up to more than the sum of their parts. The animation and architecture of Altomare echoes the look and feel of Koriko from Kiki's Delivery Service. I just wish that Miramax didn't tamper with it before releasing it to Western audiences. There is about 5 minutes missing and its inclusion might have made the film a little bit stronger.

As it should be. This movie continues along the concept of the original movies: to further the sales of the games by expanding upon their concepts. For those of you who actually play the game, this movie makes complete sense. For everyone else, I suggest you start by playing the game to get some background before delving into the Pokémon Universe (and giving this movie a one).