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Rede Globo's reality-show programme, Big Brother Brasil (BBB) keeps reaching phenomenal audience records, which is absolutely incredible for anyone who lived in the last century but is irretrievably out of key with the 21st century's values, or rather lack of values. The proverbial spectator is thereby transformed into an end-user by interacting by means of as telephony, interface, WorldWideWeb, CRM or Relationship Marketing. Through BBB, the Brazilian Globo Network ordains a cognitive process that supposedly teaches the end-using viewer to introject in his\her subjectivity the concept of "inverted pan-optics" typical of French post-modernity as defined by Michel Foucault and Gilles Deleuze. Such conception structures virtual relationships ruled by values which Brazilian thinker Gilberto Freyre associated with both the Jesuit and the Franciscan ideologies, fundamental in the formation of the Brazilian people.

A lot of people constantly tries to put this reality down, but they forgot how important this was for the creation of a big team of people who still be relevant on society, like actors or even politicians. Obviously, there are some kinda of disturbances every single year, and exploring the main reason why this program exists, shows how ignorant some people can be, avoiding that you surely aren't going to watch this to become a expert in economics or politics. The same way you can refuse to watch it, you can leave society to have their own choice of having some fun during those difficult times we've been thru.