The Cola Conquest

1998
50min

VALUTAZIONE IMDb

LA TUA VALUTAZIONE

Aggiungi una trama nella tua linguaThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-pac... Leggi tuttoThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart... Leggi tuttoThe Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume suc... Leggi tutto

Regia
- Irene Lilienheim Angelico
Sceneggiatura
- Irene Lilienheim Angelico

Vedi le informazioni sulla produzione su IMDbPro

VALUTAZIONE IMDb

7,4/10

109

LA TUA VALUTAZIONE

Regia
- Irene Lilienheim Angelico
Sceneggiatura
- Irene Lilienheim Angelico

Vedi le informazioni sulla produzione su IMDbPro

Premi
- 8 vittorie e 2 candidature totali

Foto6

Recensioni degli utenti3

7,4109

Recensioni in evidenza

10rogerstahl1

Poetic and Researched

This is a comprehensive and thoroughly enjoyable film. I'm particularly struck by the care that went into interweaving themes and visual material. There are some extraordinarily poetic moments. I use this film in a course that I teach on commerce and popular culture to illustrate various trends such as the spiritualization of the brand and cultural imperialism. The filmmakers are obviously in touch with these larger philosophical themes, and they have done their homework. All this, and the film does not come off as preachy or heavy handed. A real work of art on one level; on another, a fine addition to our understanding of corporate power.

chester-gray

Not very impressive.....

I recently watched this documentary and I must say that I found it to be quite boring. It was basically about how Cola is a multi-billion industry, and how the market is getting more competitive all the time. If you ask me, though, they could have presented it in a more interesting fashion.

*****/10

10arminsachse

Name does not do it justice

This is a must see for all marketing students. Should be called "The Power of Branding" Cola is simply coloured, flavoured and sweetened water, an unnecessary product but Branding made it into an Icon and an absolute life necessity.

This did not happen by an act of fate but was a fundamental marketing strategy by Coke marketing management. The product it self has not really changed unlike the electronic world, so physical features and benefits are not part of the marketing program but perceived social benefits certainly were.

Selling and gen admin represents over 40% of their revenue.