I love movies that feature clever scams. The cycle started with "The Sting" where the audience was no longer in the position of observer but was surprised to find that it had also been conned.
David Mamet has often visited the genre with the clever "House of Games", the intriguing "Homicide", the interesting "The Spanish Prisoner", and the very ordinary "Heist". Ridley Scott does it justice with "Matchstick Men", but not everyone can pull it off as the derivative and self-satisfied "Confidence" demonstrates.
"The Prime Gig" is one that gets it right, and it features Vince Vaughan in a role that stands comparison with his Jeremy Grey in "Wedding Crashers".
The movie takes a look inside the world of telemarketing. Our worst fears about the industry are realised when many of the techniques are revealed. The ethics of the sales people in this movie seem flexible at best or as one of the characters says, "The problem with telemarketing is that it is fundamentally evil because it is set up on selling some people some bulls*#t they don't need".
Pendleton 'Penny' Wise (Vince Vaughan) is a hot telephone sales guy. He shares an apartment with his physically handicapped friend, Joel (Rory Cochrane) who he also supports financially. When his current job ends abruptly, Penny gets the chance to work for Kelly Grant (Ed Harris) - a high end operator who is putting together a sales team, a room, to sell shares in a newly discovered gold mine.
Although Penny is not as overawed by Kelly Grant's reputation as his colleagues, he has a slow start. Finally, Penny gets into his stride and outsells everyone on the team, earning a fortune in commission. However, he complicates his life and compromises his relationship with Joel when he falls for Caitlin (Julia Ormond), Kelly Grant's girlfriend. Although Grant seems to accept the situation, we begin to wonder if Penny has dialled the wrong number.
Ed Harris is superb as usual and Julia Ormond is suitably enigmatic as Caitlin, but this is Vince Vaughan's movie. He lives and breathes his role as Penny. He brings his familiar screen persona to the table - the big, reassuring guy, quick with a one-liner who is not easily fazed. He's the one others look to when things go pear-shaped. However, Vince Vaughan has built a nicely rounded portrayal on that familiar character. Penny does have a conscience, and draws the line at ripping off vulnerable old ladies. He is also loyal to his friends - especially Joel.
The movie ends on a slightly ambiguous note. Although Penny thought he had the answers, he learns some lessons about human nature and human greed including his own.
"The Prime Gig" is a movie that seems to have got lost in the shuffle but it's a great little discovery, and is full of surprises; it's definitely one call worth answering.
