Generazione X

This is a niche film. If you can put yourself into the mindset of a 20-something slacker, who has no ambition whatsoever in life, this film may engender some sense of emotional investment in its characters and a sense of identifying with same. However, if this situation is impossible for you, then you will not only not see the humor herein, you will most likely bemoan the time wasted in its viewing.

This is a Jay and Silent Bob flick wherein the two buds are dumped by their gals, subsequently seeking major wound-licking in the mall. It plays like the Revenge of the Nerds, though not as intelligently, nor with the same amount of heart, but with a more modern spin.

If you've of a mind, this can be highly entertaining. If not, don't say you weren't warned.

It rates a 7.2/10 from...

the Fiend :.

As most Smith fanboys know, Mallrats has been trashed critically, financially (bad box-office) and by a lot of Smith's own fan-base.

Personally I like it. Even without watching the DVD with commentary by Smith its obvious that this outing was backed by Hollywood, emitting a polish and lack of gloom that his other films don't have and thus gaining flack over its lack of "Indie" look and feel and hammy storyline. Had this film been in black in white, shot using a cheaper production method, or had a less happier ending, it possibly would have fared better with the fans than it did.

Listen to the dialogue though and its soon apparent this is indeed pure Smith. And it shines. The long diatribes about seemingly nothing, the anti-establishment rumblings of Brody (who ironically spends a lot of the film clarifying escalator ettiquite and other mall law), and a bigger involvement of Jay and Bob (but not too much) make this as good, if not better than the other Kevin Smith films and quite possibly my favourite of his.

Its hard to rate this film, you'll either really like it and give it a 10 or tuck into another chocolate pretzel after giving it a 1.

Two underachieving slackers T. S. Quint (Jeremy London) and Brodie Bruce (Jason Lee) both lose their girlfriends on the same day Quint's girlfriend Brandi (Claire Forlani) breaking up with him due to wedges with her father and would-be TV producer Jared Svenning (Michael Rooker), while Brodie's girlfriend Rene (Shannen Doherty) breaks up with him due to his lack of drive, motivation, or ambition. With nothing else for them to do, Quint and Brodie spend time at the local mall where fate crosses their paths with their exes, troublemakers Jay (Jason Mewes) and Silent Bob (Kevin Smith), and various mallgoers and staff with grievances against the two.

Mallrats is the sophomore film of writer/director Kevin Smith that marked Smith's first studio project after the breakout success of Clerks impressed producer James Jacks enough to set up a film at Universal. As is the case with many indie directors who transition to the studio environment, Smith had often had to press producers to allow him on certain choices such as the casting of Ben Affleck or in the case of Jay's casting Universal's insistence that either Seth Green or Breckin Meyer played the part (with the Jason Mewes' dailies luckily putting the kibosh on such mandates). When the movie was released it did garner some positive reviews such as from Variety, but most critics tended to look upon it negatively and commercially it underperformed but would later find an audience through home video. Mallrats does show a struggle in smith reconciling his indie rawness with studio polish, but of the 90s slacker/gross-out comedies this was certainly one of the more ambitious and consistently funny of them.

Rather than a slice of life type affair that Smith presented in his debut film Clerks, Mallrats is a built on a more conventional "boy loses girl, boy gets girl back" type story that is primarily a driving engine for the setpieces and jokes within the New Jersey mall where much of the action takes place. While our two leads in Jeremy London's Quint and Jason Lee's Brodie are cut from a similar cloth to Dante and Randall, there's also an undeniably "studio" feeling with the film falling in line with the edgy Gen-Xer types of humor that defined the 90s such as in Beavis & Butt-Head. As Mallrats is primarily a delivery system for various jokes and physical comedy stunts, the film very much lives and dies on its gags and for the most part they work more often than they don't. Particularly standout scenes involving a topless fortune teller, an extended cameo by Stan Lee, and a climax set around a shameless Dating Game knock-off lead to some solid laughs especially from Jason Lee's Brodie who showcases some superb comedic timing. Admittedly some of the pacing could've been tightened up as Smith doesn't feel like he's fully acclimated to a studio comedy (a fact made even more clear in the extended cut which while posessing a certain curiosity factor is more of a glorified workprint with most of the cuts that have been made being positives).

Mallrats has found itself the subject of a cult following since its initial failed release and of that era of 90s slacker/gross-out films it stands above many of its contemporaries and has much snappier dialogue and creativity. Not as quotable or as influential as Clerks, but nonetheless an entertaining but flawed sophomore effort.

I was originally going to write how "Clerks" managed to accomplish allot more than Mallrats with a much much smaller budget, but why kill the fun. This movie is great and a welcome addition to the world that Kevin Smith has created. Instead of the wise-ass remarks from the "loveable" Randal, we have the great Brodie Bruce (Jason Lee) ripping up the screen with his rude and crude observations. Mallrats is fun, enjoyable, and the one Smith movie you don't have to pay attention to, to enjoy.

This movie is about TS whose girlfriend breaks up with him after they get into yet another fight. His girlfriend's father seems to have it in for him and wants nothing more than TS and his daughter to part ways. After the breakup TS winds up at his buddy Brodie's house. From here it begins. Brodie will keep you laughing the rest of the way. Jason Lee made this character and this character made the film. Unlike in "Clerks", Jay & Silent Bob have a large part in this movie. They are in charge of helping TS get back with his girlfriend, which involves much sabotage. There is one main storyline and a couple of other ones along the way.

In all this is a great movie and who cares how it was put together. Allot of people felt it was a big jump for Kevin Smith (writer/director, Silent Bob) and Scott Mosier (producer) to go from a small independent budget to a Studio backed million-dollar budget. I might tend to agree, but who cares, this movie Rocks

This is Kevin Smith's first `real' movie, i.e., one made with a real budget, real actors, and backed by a real studio. It was also a commercial and critical flop, most reviewers seem to regard it as his worst movie. That is understandable, seeing as he set such high expectations with `Clerks', a work of pure genius that was made on a budget so low that Smith was forced to use black & white film. `Clerks' is one of my all time favorite films, a classic that will probably still be popular many years from now, and so, by comparison, `Mallrats' simply doesn't measure up. But so what? It's still a great comedy, with lots of moments that make you want to split a gut, and is, IMHO, better than at least 90% of the other teenage/young adult movies out there.

The story (as with most comedies) is pretty basic. It's about a day in the life of two slackers who both get dumped by their girlfriends that morning. They then spend the rest of the day hanging around the mall (in an ironic touch, the mall in question, while supposedly set in New Jersey, is actually about five miles from where I live, in the Minneapolis suburb Eden Prairie) trying to figure out how to win back their girls. Along the way they encounter Kevin Smith's trademark ensemble of oddball characters, most notably Jay & Silent Bob who give what I think are their funniest movie performances. Kevin Smith continues themes established in `Clerks' (and repeated in his following movies) namely, homages to Star Wars, Jaws, and hockey and throws in some new ones, most notably, comics and video games. As in `Clerks', nothing much really happens, the two, as the tagline puts it, aren't at the mall to work or to shop, they're just there. Well, not entirely. Amid their random meanderings and encounters with other Kevin Smith favorites like Ben Affleck and Joey Lauren Adams there is an actual plot, namely, one of the guys is scheming to wreck a TV game show to be broadcast live at the mall later that day and he enlists Jay and Silent Bob to do the dirty deed. Why? Well, it's too complicated to explain in a brief review, but the payoff is hilarious. Whatever else one thinks of this movie, it has to be about the best send up of game shows ever as the dynamic duo infiltrate a Dating Game rip-off and turn the whole thing into a circus. The final 20 minutes or so of this movie is simply some of the funniest stuff you'll see anywhere.

What about the rest? Mostly it's pretty good, although Kevin Smith's penchant for pushing the envelope means he sometimes goes too far when it comes to matters of taste, most notably scenes like the infamous `chocolate pretzel' and a former `Three's Company' star playing a topless fortune teller, not to mention the 15 year old girl who's doing a `science project' that involves having sex with multiple men of varying ages. Also, Smith seems to have some sort of fixation on homosexuality that keeps coming up (pardon the pun) in his movies. Is he simply using gay jokes as a means of getting a cheap laugh or is this his way of working out some personal `issues'? I don't know and, further, I don't care because I think there are better, more creative ways to get a laugh. But, these complaints aside, this movie is still funny as hell, and, as with `Clerks', Smith proves he has a good ear for tunes to accompany the film, especially in the title sequence which features all the characters drawn comic book style. Very original, and it works perfectly. One final comment: I personally think the best way to watch his movies is to view them in order; this, for example, gives us the same basic slacker attitude and mentality of `Clerks', only in color and with a much bigger budget. He then went for the `quality' flick with `Chasing Amy' followed by the `issues' flick in `Dogma', finally returning to pure comedy in `Jay & Silent Bob Strike Back'. For one, the movies are all related, and each new one refers to his previous ones. Many of the jokes only make sense if you understand the context. And also, someone who saw the much more dramatic and polished `Chasing Amy' first and this film later might tend to dismiss it as sophomoric trash, not realizing that Smith got his start doing pure comedy, not romantic drama. In sum, this is a film in the tradition of `Airplane!' or `Scary Movie' in that it's all about going to any length to get a laugh, and, for the most part, it succeeds splendidly.

8/10

PS. As with all his other movies, Kevin Smith goes to considerable length to please his fans with his DVD's. They are all chock full of extra features, deleted scenes and the like, and his commentaries are some of the best in the movie business. Smith obviously knows he has a highly loyal fan base, and he returns that loyalty in spades.