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"77 SUNSET STRIP"-A Detective Drama produced by Warner Bors. for ABC-TV First Telecast: October 10,1958. Last Telecast: September 9, 1964

THEME: "77 Sunset Strip" by Mack David and Jerry Livingston

77 Sunset Strip was the prototype for a rash of glamorous private-detective teams in the late 1950's and early 1960's. Half the team was Stu Bailey(Efrem Zimbalist,Jr.),a suave,cultured former OSS officer who was an expert in languages. An Ivy League Ph.D.,he had intended to become a college professor but turned private investigator instead. The other half was Jeff Spencer(Roger Smith),also a former government undercover agent,who had a degree in law. Both of them were judo experts. They worked out of an office at No. 77 Sunset Strip,in Hollywood California.Though their cases took them to glamour spots all over the world.

Next door to No. 77 was Dino's,a posh restaurant whose maitre d,Mario was seen occasionally in the series. Seen often was Dino's parking lot attendant,a gangling,jive-talking youth named Kookie(Edd Byrnes),who longed to be a private detective himself and who often helped Stu and Jeff on their cases. Kookie provided comic relief for the series,and his "Kookie-isms" became a trademark. Other regulars included Roscoe the racetrack tout(Louis Quinn)and Suzanne(Jacqueline Beer),the beautiful French switchboard operator. But it was Edd Byrnes' character of Kookie who caught the public's fancy and propelled the show into the top ten. In the first telecast of the 1959-1960 season he helped Stu Bailey catch a jewel thief by staging a revue,in which he sang a novelty song called,"Kookie,Kookie,Lend Me Your Comb". The song was released on record as a duet between Byrnes and Connie Stevens(who also starred on another Warner Bros. detective series,"Hawaiian Eye",which was on the same network),became a smash hit making Byrnes' character of Kookie,the "Fonzie" of his day,making him a very popular celebrity.

Unsatisfied with his secondary role in the show,the young actor demanded a bigger part and eventually walked out. Warner Bors. first replaced him with Troy Donahue(of "Surfside Six")as a long-haired bookworm,about as far from the Kookie character as you could get. But Byrnes came back a few months later and was promoted to a full-fledged partner in the detective firm at the start of the 1961-1962 season. His permanent replacement at the parking lot was J.R. Hale(Robert Logan). Previously for a single season,Rex Randolph(Richard Long)had been seen as the third partner in the firm. Kookie was not the only one who tried paralaying the show's success into a hit record. The fingersnapping theme music from the series was into a best-selling album.

By 1963 the novelty had worn off,and the show was in decline. In an attempt to save it,Jack Webb was brought in as producer,and William Conrad as director and drastic changes were made. This was at the start of the 1963-1964 season,which was the final season for the series. The entire cast was dropped with the exception of Efrem Zimbalist,Jr.,who became a free-lance investigator traveling around the world on cases. Lavish production values were featured. The final season of the series opened with a five part chase thriller featuring two dozen big-named guest stars and written by eight top writers. The rest of the season was spend on the road as well,with Stu Bailey requiring a permanent secretary named Hannah(Joan Staley)didn't help. On September 9, 1964,the series "77 Sunset Strip" came to an end after six seasons on ABC-TV. This was the longest running of the Warner Brothers produced detective shows that came during the late 1950's and ended toward the early 1960's. This one outlasted them all.

This was one of four detective shows from Warner Brothers, four of a couple dozen series they did for ABC, (that MADE that network), from the mid 50's to the early 60's under the stewardship of William Orr and with the creative genius of Roy Huggins, (who later came up with the best show of all time, "The Fugitive"). Huggins had fancied himself a detective writer in the 40's and came up with Stuart Bailey, an Ivy Leaguer with a background in World War II intelligence who set up his own detective agency in Los Angeles. When Huggins became a story editor for Warners, it was decided to create a show around the Bailey character, 77 Sunset Strip, which debut in 1958. They gave Bailey a partner, Jeff Spencer and created the character of Kookie, the parking lot attendant, for comic relief. It set the stage for the other three, similar shows, each with a pair, (or three) handsome detectives operating in glamorous or exotic locations. Warner's learned you needed a pretty girl involved and the comic relief. they also learned from "Peter Gunn" that a musical interlude would occasionally be welcome.

"Bourbon Street Beat", set in New Orleans, debuted in 1959. So did "Hawaiian Eye", from Honolulu and in 1960 came "Surfside Six" from Miami Beach. Each had a catchy theme tune from Mack David and Jerry Livingstone. The plots were not very inspired but serviceable, (they serviced many episodes, being frequently reused). Sometimes, Warner's would do versions of novels they owned the rights to or TV remakes of some of their classic movies of the past, such as "Strangers on a Train" or "Dial M for Murder", in the guise of episodes of these shows. Characters from one show would show up on another, either in crossover episodes or full scale transfers of characters to be new members of the casts. This was easy because the shows were not shot on location: it was all done in LA.

The real difference in the shows were the cast members themselves. "77 Sunset Strip" had the charming and talented Ephram Zimbalist Jr. and Roger Smith. It also had the "Fonzie" of the 50's, Edd Byrnes. But it lacked a significant female regular or the musical interludes. "Bourbon Street Beat" had the charming and talented Richard Long, who took his charm and talent to Sunset Strip after BSB folded in 1960. It also had craggy character actor Andrew Duggan, young pretty boy Van Williams and Arlene Howell, a slightly ditzy southern belle. No one here was musically inclined but a jazz combo did a turn from time to time. "Hawaiian Eye" had it all. Anthony Eisley was a competent but slightly boring lead. Young Robert Konrad had the most charisma of any of them. Connie Stevens was a cute songbird who belted out the classic tin pan alley and show tunes. Poncie Ponce was a ukulele strumming cab driver who knew every place and every one or had a cousin who did. "Surfside Six" was maybe the weakest entry. Lee Patterson had some presence and acting ability but Van Williams, (over from BSB) and Troy Donahue were attractive but talent challenged. Marguerite Sierra was a clichéd Latin Spitfire songstress, (who unfortunately died young of a heart ailment). Diane McBain was attractive window dressing.

The other main difference was the setting. "77 Sunset Strip" was about glamorous people up to no good or international intrigue, (and Stu Bailey traveled a lot more than these other guys did). "Hawaiian Eye" was exotic- perhaps a little too much so with an occasional embarrassing story about witch doctors and voodoo type curses and such. Natives were played by guys from Jersey and Chicago in the grand tradition. Surfside Six had a beachboy look to it. Bourbon Street beat was darker and more mysterious. New Orleans at that time was not a tourist trap but a relic of the old south in which Miss Havisham's cake might have seemed at home.

But they were all pretty solid entertainment. If you liked one, I'm sure you'd like them all- if you could find them. They are all in black and white, so cable stations are loathe to show them It seems that the moment a younger audience sees those monotones, they turn the stations. It's too bad. They don't know what they're missing.

As an English prepubescent girl in the early 1960s I loved all American TV series and my favourite was 77 Sunset Strip. Unlike my friends who swooned over Edd Byrnes I loved the suave Roger Smith with the lovely smile. He has made a lasting impression on my life. If I remember correctly, in the series he used to wear his watch with the face on the inside of his wrist. I adopted this curious habit and have worn my watch this way ever since. I would love to see the series again. Sadly, I read recently that Roger Smith is suffering from a disabling disease and is looked after by his wife Ann Margaret.

Although at the time it was on the air 77 Sunset Strip was primarily known as the vehicle that launched Edd Byrnes into short lived teen idol stardom. Looking back however 77 Sunset Strip set a pattern of Warner Brothers television detectives, it spun so many copycat shows.

At 77 Sunset Boulevard was quartered the private detective firm of Bailey and Spencer. Stu Bailey and Jeff Spencer were played by Efrem Zimbalist, Jr. and Roger Smith. These two guys did not take their detectives cues from rumpled private eyes like Sam Spade and Philip Marlowe. With their stylish clothes and hipster rat pack style dialog, Zimbalist and Smith were the new style private eyes for the Fifties.

These guys were good, but what really made the show a success was the presence of Edd Byrnes playing one Gerald Lloyd Kookson, III AKA Kookie. Second to Elvis Presley, Byrnes was the first teen idol I was cognizant of in my youth. He talked as hip as Zimbalist and Smith and he had the most carefully groomed hair on television. Kookie was never without his comb and in fact he and the comb spawned a hit record of the time, Kookie, Kookie, Lend Me Your Comb. In fact his character name became a slang term for strange, still used among folks in my age bracket. Byrnes was a parking lot attendant and he was always getting vehicles for the stars.

Eventually the guys actually made Kookie a detective in the firm and a new teen idol Robert Logan was hired as J.R. Logan however never took off the way Kookie did.

There is one constant in show business. If something succeeds, copy it to death. Warner Brothers put out Surfside Six, Hawaiian Eye, Bourbon Street Beat and a few others as did other producers trying to imitate them. During the late Eisenhower and Kennedy years, television was inundated with hip private eyes. None of them had the success of the original. Zimbalist and Smith guest starred on some of these other shows and they in turn had visiting detectives as well. In fact Richard Long who co-starred in Bourbon Street Beat after that show was canceled, Long and his character Rex Randolph moved from New Orleans to Los Angeles to get taken into the Bailey-Spencer firm.

After five seasons ABC canceled 77 Sunset Strip. Roger Smith was developing the health problems that forced him to leave acting and CBS picked up the show and promptly fired everyone else, except Zimbalist. From the hip Stu Bailey, Zimbalist became Stu the cynic. He was now an international secret agent and man of mystery.

The first five shows were appropriately entitled Five. It was possibly the first mini-series ever. Some 25 guest stars appeared in a five part show that was not bad in and of itself, but it certainly shocked those who expected what they were used to. 77 Sunset Strip didn't last long after that and Efrem Zimbalist, Jr. joined The FBI next season.

Still as a pioneering show of sorts, 77 Sunset Strip has an honored place in TV Land memories.

By the way, the end of that Kookie song had Byrnes telling some girl she was the 'ginchiest'. To this day I don't know what that means.

I thoroughly agree with everybody who loves 77 SUNSET STRIP, the detective show that was hip and jazzy long before shows like Miami VICE and 24 came along! I used to live in NYC, so like you, I'd been longing to see this and/or the other Warner Bros. 1950s/'60s detective shows back on TV. But when my family and I moved to Pennsylvania last fall, we were in for a swell surprise: on Saturday nights, the GoodLife TV Network -- usually a religious channel, of all things -- shows all these series under the umbrella title "The Private Eyes"! At 8 PM the evening kicks off with BOURBON STREET BEAT (my fave next to 77 SUNSET STRIP -- the New Orleans-set series was greatly underrated, IMO), then 77 SUNSET STRIP at 9 PM, HAWAIIAN EYE at 10 PM (young Robert Conrad and Connie Stevens -- yum!), then the night winds up with SURFSIDE SIX at 11 PM (formulaic but fun, even if it's got the weakest theme song of this quartet :-). The GoodLife TV Network is on the Service Electric cable system in our area, so if you or a friend have access to this, set the timer on your VCR for Saturday night! (And if you liked the '50s/'60s Warner Bros. Westerns, too, you can see them on Sunday night!) UPDATE FOR 2006: As of this writing, The GoodLife Channel has since been renamed American Life TV, the block of detective shows is now shown twice on Monday nights, and the revolving lineup now includes the late, great David Janssen's detective series HARRY O (some weeks they show BOURBON STREET BEAT, some weeks they show SURFSIDE SIX, but the detective show lineup always includes 77 SUNSET STRIP and HARRY O).