La bionda esplosiva

Advertising man makes publicity deal with voluptuous Hollywood star.

Hilarious spoof of the mammary-worshipping 1950's. The innuendos fly fast and furious so keep an ear cocked. Sure, viewers see much racier material now on TV. Still, the dialog's clever, the visuals inventive, and the cast superb. Director Tashlin's satiric eye is penetrating and years ahead, as the 1960's-like ending suggests.

That spoof of TV advertising is especially funny and still timely. Keep in mind that the TV medium was still new and so was making fun of its life-blood commercials. I love it when the jalopy crumbles under the salesman's boastful pitch. Corporations were also growing, laying out a new yardstick for success. So, Hunter's ecstatic delight with a symbolic key-to-the-washroom is not far off. And, of course, there's Rita's (Mansfield) low-hanging sex appeal, doubly emblematic of the time.

But Mansfield's also an adept comedienne. Catch how well she spoofs her own role. And were there two more droll characters than Randall and the underrated Henry Jones. Their little tete-a-tete's fairly ooze with actors' delight. Good also to see that great brassy dame Joan Blondell pick up a payday. (Catch the rather humorous shot of her coming rump-first out of the sleeping berth, which seems Tashlin's style, even with minor details.) Looks like someone also threw her the big dramatic grieving scene, maybe out of respect for her veteran status.

Anyway, the movie's a delightful glimpse of that strait-jacketed decade's more vulnerable absurdities, and in Technicolor's brightest candy box colors. Arguably, it's Tashlin's best.

A lightweight comedy famous as Mansfield's next big film after 'The Girl Can't Help It'. This was again produced by Frank Tashlin and satirises Jayne's public persona: a busty star of little apparent talent who will do anything for publicity.

Here Jayne plays Rita Marlowe who teams with advertising exec Rock Hunter (Tony Randall) for mutual gain. The film seems wordy at times. It mixes send-ups of the Hollywood publicity machine, the climb up the corporate ladder, and the introduction of television though the anti-TV jokes seem dated.

But anyone watching will be watching for Jayne and she's great. All her too-brief scenes are funny and she plays well with Joan Blondell, who is excellent as Rita's wise companion-assistant. Other enjoyable performers in the cast are John Williams of Hitchcock's 'To Catch a Thief' and 'Dial 'M' For Murder', and Henry Jones, the supercilious coroner in 'Vertigo'.

For a guy who scaled the twin peaks of animation and feature films - a rare accomplishment in the 1950s - director/gagman Frank Tashlin has, surprisingly, few real standouts on his resume. Too often ill-served by either his material, his stars, or both at once, Tashlin's reputation rests on his cartoons (of course) and flashes of brilliance in otherwise so-so live-action movies. After all, in most civilized nations, being the director of both CINDERFELLA and THE PRIVATE NAVY OF SGT O'FARRELL constitutes a demerit if not an outright crime against humanity. Even Tashlin's better pictures, like SON OF PALEFACE and THE GIRL CAN'T HELP IT, tend to be mediocrities occasionally enlivened by his outlandish visual slapstick. WILL SUCCESS SPOIL ROCK HUNTER? is the glorious summit of what had to have been a frustrating career, the one time he was matched with a writer (Geo Axelrod) and cast (led by Tony Randall & Jayne Mansfield) perfectly in sync with his playfully outre satiric sensibility. The end result will make you wish lightning had struck more often like this for Tashlin; ROCK HUNTER may be the most beautifully 'opened-up' stage property in film history. It's visually clever and sumptuous, engagingly witty and breathlessly paced all at the same time. Best of all, its satiric barbs (aimed at both television and the gray-flanneled Organization Man) hit their targets consistently while never superceding the character-driven heart of the story: Randall is simply terrific here, and his wobbly tightwalk between schnook and lothario is hilarious. Add a few bonus points for the casting of the severely-underappreciated Henry Jones as Randall's fellow ad-exec, who oozes authentic 50s smuttiness and desperation from his pores in every scene he steals. Jayne's at her very best to boot, doing her trademark sex-kitten squeal with one arched, knowing eyebrow, and displaying plenty of resourceful smarts in her wised-up line readings throughout. As satisfying a comedy as emerged from the American 50s. Make sure you see the widescreen version, though: you won't want to miss a thing here. Tashlin's masterpiece, and his penance for Jerry Lewis and Phyllis Diller.

This piece of satire from 1957 was probably considered edgy and sharp back then, but it really didn't age too well, and there isn't much else about it to make it stand on its own legs as a classic. The witty send-ups of television, the advertising industry and celebrity culture seems tame and mellow now that real celebrity culture is so much more extreme than anybody in the 50's might have guessed, and reality had surpassed any possible satire. The film is still watchable, even entertaining - the script is solid and smart and has more double entendres than most writers back then and which probably should have never received the Hays code's approval. Joan Blondell is hilarious and steals the show whenever she's on screen, and obviously Jayne Mansfield is a screen presence to be reckoned with, and she nails her role here and is a real pleasure to watch. Tony Randall spoils it a little - he's just good enough to be passable as a dull straight man, but he's far more wooden and dull than the role calls for, and he did better before and after, most notably in TV's The Odd Couple. Will Success Spoil Rock Hunter? is worth keeping if only because Jayne Mansfield films are so precious few, and it still has the slightly campy fun of a 50's comedy, but it isn't a classic worth lingering on.

This is a nice, snappy comedy that hits the G-Spot. This film is built on two mighty foundations; both of them belonging to Jayne Mansfield. Please forgive my tasteless allusions to the major building blocks of Jayne's talent, but she was also pretty funny in this film as well. One must always keep abreast of the latest techniques used by Madison Avenue. As Tony Randall finds out, opportunity is a very rare knocker. Some films are blockbusters, and some are boulders; your will have to decide which is which here. Jayne poses as the titular head of a partnership with Tony, in order to get her boyfriend jealous. A few scenes are in bars, but there were no Hooters at the time. My chest is heaving from overexertion of allusion material, so I will now hit the rack. Enjoy the show.