Amore, ritorna!

In New York, Madison Avenue is the center of advertising world and like in a beehive, divided in workers and drones. Carol Templeton (Doris Day) is a professional that has just arrived from Omaha, Nebraska, to work in the Bracket, McGalpin & Gaines Advertising expecting to be a winner through hard work. The unethical Jerry Webster (Rock Hudson) works in the Ramsey & Son and entertains his clients with sexy women, bribe and booze to ensure contracts for his agency.

When the Southern J. Paxton Miller (Jack Oakie) comes to New York to close the contract of the Cera Miller account, Carol prepares a presentation to the old man. However, Jerry wins the account bringing Miller to a nightclub with strippers, booze and a party later in his penthouse with the strippers led by Rebel Davis (Edie Adams).

Carol is upset and goes to the advertising council to throw Jerry out of the advertising business. However, Jerry lures Rebel, who is going to testify against him, offering the position of VIP girl in TV commercials for the new product VIP. Then he asks the team to not broadcast but only file the footages since VIP that does not exist. However, the insecure Peter 'Pete' Ramsey (Tony Randall), who has inherited the Ramsey & Son, orders a massive advertising campaign broadcasting the commercials to show himself off to his employees. In order to save his job and the agency, Jerry hires Doctor Linus Tyler (Jack Kruschen), who is a lonely man, to develop VIP.

Meanwhile, Carol decides to take the VIP account for her agency and she visits Dr. Tyler. However, she meets Jerry instead and believes that he is the famous scientist awarded with the Nobel Prize. Now Carol wants to convince Dr. Tyler to come to her agency and the cynical Jerry uses the situation to seduce Carol.

"Lover Come Back" is really a delightful and witty romantic comedy, with a funny story and a great screenplay that was awarded with the 1962 Oscar. Tony Randall is hilarious and his insecure character is among the funniest I have ever seen. Rock Hudson and Doris Day are excellent, showing magnificent chemistry. The two guys that stumble with Jerry Webster everywhere are also very funny. My only remark is to the disappointing rushed ending that gives the sensation that something is missing and makes Carol Templeton a stereotype of the women in the 50's and 60's. My vote is eight.

Title (Brazil): "Volta Meu Amor" ("Come Back My Love")

LOVER, COME BACK is a stylish and sophisticated sex comedy that reunited Doris Day, Rock Hudson, and Tony Randall in this story of rival advertising executives (Day, Hudson) who, though they've never met, can't stand each other and are always competing for the same clients which once again sets up a clever mistaken identity scenario that allows Rock to pretend to be someone else in order to woo an unsuspecting Doris. This is Doris and Rock's best film, IMO...a sparkling romantic comedy with a strong screenplay and once again, Doris again exemplifies the 60's working woman....one of the few actresses during this time in Hollywood consistently playing working women competing in a man's world. Doris and Rock get strong support from Randall, Jack Kruschen, Ann B. Davis, and especially Edie Adams. Doris' "virginity" never had more sex appeal than it did here.

This Doris Day/Rock Hudson comedy is a vast improvement over their previous one, "Pillow Talk". At least, both stars seem to be having a relaxed time with one another, under the direction of Delbert Mann. It helps a lot that the tremendously talented writing team of Stanley Shapiro and Paul Henning are around to give the movie lots of laughs with what they created.

The idea of warring advertising executives works well. Doris Day plays the uptight Carol Templeton, a girl from the provinces that manages to land a plum job in a Madison Avenue firm and lives in a fantastic Manhattan apartment that was only to be found in the movies. Carol dresses with style, but one wonders whose idea was to have her wear those hideous hats she constantly sports.

Carol's enemy turns out to be Jerry Webster, the playboy adman who steals everything from Carol's reach. As played by Rock Hudson, this is one of his best roles in comedy. Somehow he made us believe he was that man who has a knack to get what he wants, especially from the adoring women he charms.

The basic premise of the film is the constant battle between Carol and Jerry. Both stars do some of their best work as they clash over the new product that suddenly appears in ads all over the place. VIP is something nobody knows about, yet Carol wants to get the account. VIP turns out to be a product that gives its user a great feeling for only 10 cents. Sampling the product at the Ad Council, where Carol takes Jerry to be tried for his unprofessional conduct, turns out to be one of the best things that ever happened to Carol and Jerry and all the ones that have a taste of the product.

Doris Day was a beautiful comedienne. Her wholesome figure and natural charm is one of the best things this film has going for it. Rock Hudson also is excellent with his take of the lecherous Jerry. Tony Randall plays another of his neurotic characters. Edie Adams is only seen shortly, but in her few scenes, she is wonderful. Jack Oakie makes a great appearance as the Virginian with a taste for girls and booze on a business trip in Manhattan.

This is a comedy for Doris Day and Rock Hudson fans.

I love this movie. It's one of the wittiest and funniest comedies I've ever seen, and I can watch it over and over again without getting tired. I like "old" movies, but most comedies of the 50's and 60's contain some scenes where I can't help feeling a bit embarrassed because they are so old fashioned and can't be understood or laughed at 50 years later. But this movie is still perfect, although the mentalities have changed so much. The actors (Day, Hudson and Randall) are wonderful and there are not many pictures that catch the 60's better: the furniture, the clothes... And besides, is there an actor (or man) nowadays who has so much sex-appeal as Rock Hudson without looking as if he was 15 or without having many muscles and no brain? I love the song "Lover Come Back" and the opening credits too. If you like romantic comedies with wit, spirit and great actors, watch this one!

Even though it seems like Doris Day and Rock Hudson made as many films as Tracy and Hepburn, they actually made just three for Universal between 1959 and 1964. The trio of films Day and Hudson made hardly reflects pinnacles in cinema history, but they show what deft writing, nimble direction and expert farceurs can do to make these soufflé-light romantic comedies thoroughly enjoyable. As my favorite of the three, this frenetic 1961 farce evolves from a familiar act of deception initiated by Hudson's character, at which point it becomes a series of humiliations and comeuppances for both principals before the inevitable happy ending.

Directed by Delbert Mann and written by Stanley Shapiro and Paul Henning, the movie works the exact same plot devices as 1959's "Pillow Talk", even the split-screen confrontations, but converts the pair into highly competitive advertising account executives at separate agencies. This time, Day is even more priggish as Carol Templeton, who loathes Hudson's Jerry Webster, as he manages to steal accounts under her and everybody else's nose by holding wild parties for the prospective clients. In an effort to pacify an ambitious model who wants to become a TV star, he shoots her in commercials for VIP, a product that doesn't exist.

Through the incompetence of his nominal boss Pete Ramsey, the commercials hit the airwaves, which force Jerry to recruit reclusive scientist Linus Tyler to invent a product for VIP. In her effort to steal the VIP account from Jerry, Carol mistakes Jerry for Linus, and the rest becomes inevitable. Since Shapiro also co-wrote "Pillow Talk", this one gets even more far-fetched, but its lightning-quick pace, plethora of sexual double-entendres, constant tweaking of Madison Avenue ad agencies and a wildly improbable ending make it a funnier movie. Both Day and Hudson show themselves to be expert at this type of formulaic romantic comedy, and perennial third-wheel Tony Randall plays Ramsey with his trademark boastful befuddlement. The 2004 DVD contains only the original theatrical trailer as an extra.