Beulah

I am a baby boomer and have very fond memories of the Golden Age of Television. As a child growing up during that time, one of my favorite shows as "Beulah." It was originally aired on Tuesday evenings at 7:30 with Ethel Waters then Louise Beavers (with a different cast) as the star. The 6 or 7 TV episodes Hattie McDaniel filmed were never aired until the show went into syndication (approximately 1955). It aired locally in Cleveland, Ohio on a Monday-Friday basis from 1955-1962. Pretty long time for a syndicated show. It was extremely popular and well-liked locally by kids and their families. I am pleased to say I have audio copies of all the shows, video copies of about 9 of the shows (2 with McDaniel, 2 with Beavers, 3 with Waters). I also have 15-20 copies of the original radio show with Marlin Hurt, Hattie McDaniel and McDaniel's replacement (upon her death) Amanda Randolph (played "Mama" in "Amos-n-Andy"). I love this show!!!

With people today being so sensitive to practically everything, the tendency is to assume that "Beulah" was racist. This is simply not true.

Although a domestic, Beulah was never subservient. It was to Beulah that the family turned whenever there was a problem, and it was Beulah that always kept her cool no matter what was happening.

Its true that her boyfriend, Bill Jackson, was somewhat lazy, but even he owned a fix-it shop. It just that was never in a hurry to fix anything. He was more interested in Beulah's cooking.

Butterfly McQueen played Beulah's best friend Oriole. Oriole was scatterbrained, but sort of in the same way that Gracie Allen was scatterbrained.

None of the characters was ever demeaned, talked down to, or "dissed" (I hate that word.) Today the racism industry calls it racist simply because it depicted a black woman as a domestic. Actually, it was simply a light-hearted family comedy which reflected life in the early 50s.

I've picked up a few of these episodes from the internet archive of public domain shows. These episodes star Louise Beavers, and I believe they are from 1952. I can't find a good episode list but according to IMDb there were 3 more Beulahs besides Louise Beavers, including Hattie McDaniel from "Gone with the Wind", Ethel Waters, and Amanda Rudolph all in a 3 year period. Why so many changes? I know Hattie McDaniel died in 52, but I still can't believe a show with so many main character changes, let alone the fact she was black in the 50's would stay on TV. Stranger still I have a spattering of early TV listings from 1952 and 1953, this show is not in any evening lineup. Was this some kind of show syndicated to different markets? Any experts out there can educate me?

With response to WMAV08's questions about its airing, "Beulah" aired on ABC, for starters. There were syndicated shows that were in more broadcast markets than ABC in 1950-52, and many times ABC would share a channel with another network. In TV's early days, channels might be dually aligned with more than one network (you still had DuMont which in the early 50s might have been more established than ABC.) Just because you were a network station didn't mean you by default would carry all their shows. (That's why on old programs you will hear a phrase like "over MOST of these same CBS stations".) That may account for the difficulty finding it in network listings. I would also hazard a guess that it cleared in few southern markets as well, in spite of the resumes of those who filled Beulah's role in the TV show. There were sly hints at how times were slowly changing for African- Americans. For instance, the opening credits had Beulah winking at the camera and saying, "Don't let nobody tell you I'm in the market for a husband. I could be, but they don't SELL husbands in the market..." Consider that line in the historical context of slavery, and it's pretty subversive. The show may play a bit to stereotypes of the time, but Beulah seems to be more of a forerunner for later "maids" like Shirley Booth's "Hazel" and especially Ann B. Davis's portrayal of Alice on "The Brady Bunch." Of course the primary successor to Beulah would be Robert Guillaume's 70's character "Benson" from "Soap". Because of the changing mores of the time, Benson's wits got him promoted from a butler to a government official in his own right in his own show.

I'm white - no real life experience with non-whites until the late 50's and I was born in '46. Though no real life, I watched Amos and Andy and Beulah. What I learned from them, as they were my only contact with the subject, was: there are people with skin darker than mine, they talk slightly differently than my parents and relatives in(state I was born) but a lot like my relatives in (state we moved to just before I turned 6), some are smarter than others, they are more likely to be helpful, most of them are trustworthy (I refer to those not Kingfish/partners in small cons),they have lives like my family and me.

In other words, with only those shows as data, during the time most likely for it to happen, I had no racist beliefs and a quite positive view - which nothing later changed. I understand in the vaguest possible way the NAACP attitude, but, for me, those shows were very positive!! I firmly agree with that Hazel connection - though Hazel was not one of my favorites and Beulah was.