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Basically the exact same movie as "House of Wax" - Vincent Price's first genuine horror hit released the previous year - but seriously who cares, because "The Mad Magician" offers just as many sheer thrills, delightful period set-pieces, joyous 3-D effects, sublime acting performances and macabre horror gimmicks as its predecessor! "Never change a winning team" is exactly what writer Crane Wilbur must have thought when he penned down Price's character Don Gallico, another tormented soul besieged by fate and out for vengeance against those who wronged him. Don Gallico is about to perform his very first own illusionist show as Gallico the Great and plans to exhibit the greatest magic trick in history; entitled "The Girl and the Buzz Saw". Gallico's promising solo career is abruptly ruined before it even begins when his previous employer Ross Ormond appears on stage and shoves a contract under his nose, stating that all of Gallico's inventions are the rightful property of the company. The sleazy and relentless Ormond, who by the way also ransacked Gallico's once beloved wife, takes off with the buzz saw trick and programs it in the show of Gallico's rival The Great Rinaldi. Inevitably Gallico snaps and sadistically butchers Ormond, but – also being a master of creating disguises – recreates his victim's image and even starts leading a double life. "The Mad Magician" is an amusing and thoroughly unpretentious 50's horror movie in Grand Guignol style, with a whole lot of improbably plot twists (the landlady turns out a brilliant crime novelist?) and a handful of fantastically grotesque gross-out moments (although they obviously remain suggestive for most part). The 3-D delights near the beginning of the film, like a yo-yo player and a goofy trick with water fountains, merely just serve as time-filler and contemporary 50's hype, but it's still fun to watch even now and without the means to properly behold them. "The Mad Magician" is also interesting from a periodical setting point of view, as the events take place around the time fingerprints were starting to get used as evidence material and the character of Alice Prentiss is an obvious reference towards famous crime authors of that era. Needless to state that Vincent Price remains the absolute most essential element of triumph in this film, as well as from nearly every other horror movie this legendary man ever starred in. Like no other actor could ever accomplish, Price depicts the tormented protagonist who gradually descends further and further into mental madness in such an indescribably mesmerizing way. You pity Don Gallico, yet at the same time you fear him enormously. You support his vile acts of retaliation and yet simultaneously you realize his murderous rampage must end in death. Vincent Price simply was a genius actor and, in my humble opinion, the embodiment of the horror genre.

Vincent Price's follow-up to HOUSE OF WAX (1953), the film which cemented his reputation as a horror icon, similarly revolves around a bitter – albeit resourceful – showman. Though a remake, the former (shot in Technicolor) remains the superior effort; that said, apart from some resistible comic relief, the obligatory resort to cheap gimmickry (it was another 3-D showcase) and occasional narrative shortcomings (whatever happened to the missing bag which supposedly turned up at some police station containing a severed head?), this offers more than enough Grand Guignol-type thrills and overall camp value (Price hamming it up in a variety of disguises as an inventor of illusions impersonating 'missing' star conjurers who had taken advantage of his genius) to stand on its own two feet. Incidentally, director Brahm's involvement here proves no mere coincidence – since the narrative incorporates elements from two horror titles (both starring Laird Cregar) he had previously helmed i.e. THE LODGER (1944) and HANGOVER SQUARE (1945). The young leads are played by Mary Murphy (as Price's ingénue assistant) and Patrick O'Neal (as her police detective boyfriend – curiously enough, he would himself take the lead in a similar piece, CHAMBER OF HORRORS [1966], which I have acquired just in time to serve as an encore to this one). An interesting sideline here is the latter's adoption of a novel detection technique, fingerprinting, which is crucial in bringing about Price's downfall (in a predictable but rather awkward fiery climax)…though the persistent snooping of his amateur crime novelist landlady has at least as much to do with it in the long run! Watching the star in a made-to-measure role, the film emerges a good deal of fun – particularly at a compact 73 minutes.

I just recently watched this 1954 movie starring Vincent Price for the first time on Turner Classic Movies. Price portrays Don Gallico, a magician/inventor who is driven to murder when his boss steals several of his magical inventions (and also his wife, portrayed in a brief role by the lovely Eva Gabor). Even though Price is a murderer, I actually found myself rooting for him, he is a sympathetic character who is driven mad by the greedy people around him who keep taking advantage of him.

Although this movie doesn't have the "horror" factor of some of his more famous roles (such as my favorite, "House of Wax") it nonetheless has enough going for it to keep the viewers interest.

This is a must for Vincent Price fans.

Horror legend Vincent Price plays Don Gallico, inventor of stage magical illusions, but he wants to be a famous magician himself, Gallico the Great. However his employer and rival in love Ross Ormond, plus a magician The Great Rinaldi put a stop to his ambitions, Gallico's response is a series of elaborate murders and cover-ups using masks that he has made of his victims. Black and white mystery/horror that was filmed in 3-D, I watched this on TV in 2-D, it was still good fun to see objects being aimed at the audience. Price again gives a wonderful performance, as he always does, "They'll lock me in a jail in a padded cell with a straight jacket. No thank you, I'll take the chair!" The gorgeous Eva Gabor plays his ex-wife. The film is set in the 1880's and looks very nice, I wouldn't call this a classic but after having a bad day this did cheer up my evening.

There were and are not many gods that walk among us mortals - Vincent Price was for sure one of those titans. The Mad Magician is just one movie more that proofs that those horror classics of Vincent Price's legacy will stay forever young (no matter the nostalgic looks and flavor) and are a feast for generations of horror addicts still to come, and old-school hounds like me.