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I saw this on UK TV today for the first time in many years and was reminded of the great enjoyment that Norman Wisdom has always provided. This movie now seems very dated and full of the flavour of early 50's Britain.

I'll always remember the 'pill swallowing' sequence and we always used it as a joke with our own kids when they had to take pills and struggled.

Seeing it again I became aware of a number of throw-away lines with sexual connotations that now seem quite modern.

The movie is firmly rooted in the British class system - but here the 'common' working man takes the p*** out of all the establishment figures and institiutions AND wins good in the end AND gets his girl.

No wonder Norman Wisdom was such a hero in Russia and Albania (apparently)!

See this movie if you haven't already .. enjoy it for what it is and what it represented.

Though now slightly over fifty years old, Sir Norman's film debut remains one of his very best movies. 'Trouble In Store' finds the clown in top form, as a stock room worker who wishes to move up in the world and marry the girl of his dreams. Whether roller-skating behind a fast moving bus or crooning his biggest hit (and signature tune) 'Don't Laugh At Me', Norman demonstrates the charisma that made him such a major box office attraction.

Backing Norman is the fantastic Margaret Rutherford, who in only a handful of scenes steals the picture (and everything else!) as an elderly shoplifter. The very lovely Lana Morris also scores as the object of Sir Norman's affections. Lana comes across in this picture so well that it is a real pity that she did not have a better movie career.

Highlights range from Wisdom's window dressing 'duel' with Michael Ward, a very catchy duet with Lana (Norman once again showing us his great singing voice) and a fun Western parody climax. This movie seemed to fly by and is probably Sir Norman's most enjoyable film.

Over the past few months, I've gotten into Norman Wisdom (I'd literally never heard of him before some people lent me a DVD containing some of his movies). Well, after I nearly laughed myself to death watching "Up in the World", "The Square Peg" and "A Stitch in Time", "Trouble in Store" actually seems weaker. Maybe it's that there are some scenes where he breaks into song, or that the whole movie is rather hokey, but it just can't equal the quality reached by its successors.

Still, I will say that the movie is good for a few laughs. Playing his usual clumsy character Norman, he works in a London department store and hopes to get promoted, but his idiocy keeps working against him...until he and a female co-worker discover a plot to rob the store. I guess that what I really like about Norman Wisdom's movies is how he pokes fun at the class system, as the underdog messing up the stuffy rich people's lives; certainly he does that here. But they really could have done without the songs.

Overall, I get the feeling that maybe Wisdom was still trying to figure out his version of comedy, so I can forgive him if this flick isn't as funny as his later ones. I would recommend watching his later movies first, so as not to get put off by this one.

This is Norman Wisdom's first full feature, and it starts off well, with a pretty funny comedy and romantic drama, Norman wants to do it all, increase his standing in the company, get the girl and foil the robbers with a lot of comedy and singing on the way, they are trying to do a lot in one film, but it succeeds, to some extent, maybe they took on too much, so its not great, but it is still a good and funny film.

Jerry Desmonde is Norman's straight man and is very good, he did a few with Norman and this is why, because Norman really bounces off him well,

The love interest is played by Lana Morris and she is very pretty and acts well, another beauty is Moira Lister, but she is a bit of a baddie, but very good, Megs Jenkins plays Normans buddy in the stockroom, she is neglected, a good actor. and Eddie Leslie plays the smarmy bad guy ok. Other noted actors who were in this were Joan Sims in an early role, several years before she became a star in Carry On's, Cyril Chamberlain, Ian Wilson and Esma Cannon who was also in the Carry On films amongst other good films and Margaret Rutherord (Miss Marple).

Eddie Leslie's last film was The Early Bird, another with Norman he passed away in 1975 aged 71. Megs Jenkins retired in 1990 and passed away in 1998 aged 81, Moira Lister acted until she died aged 84 in 2007. Lana Morris did another with Norman, she also retired in 1990 but died from a heart attack in 1998 aged 68. Jerry Desmonde did 6 more films with Norman, but committed suicide in 1967 after his wife died, he was only 58. Norman outlived them all, he had a long life, lately on the Isle of Man, passing away in 2010 aged 95, they will all be sadly missed.

Not least for this:- in the opening scene where Norman (on his bike) leans on Jerry Desmonde's big fancy car, who attempts to swat Norman's hand off with his glove but Norman keeps moving it, and the Window dressing scene where they end up breaking all the crockery, extremely funny. worth the price of admission just for those.

It's often said you have to be English to understand Norman Wisdom's humour – Albanians would probably agree, the same as Russians would've done about George Formby. The fact is he's always appealed to certain parts of the population, usually kids or people with defiantly unsophisticated humour like me. In his films I cringe at the obligatory mawkish bad bits but overall have always got more out than I put in, apart from his last.

This was his first big effort: he plays lowly Norman in the stockroom at a big department store under the control of new broom Jerry Desmonde and intent on winning the love of the girl on the record counter. There's various adventures along the way, many firings and re-hirings and a tiny sub-plot involving a gang of what turned out to be extremely cartoony robbers, but basically it's a one man show. However if you already know that Norman isn't your bag, try this one solely for the beautiful performances by the ever frothing Desmonde up against Wisdom for the first time, and regal Margaret Rutherford as an expert shoplifter in a fantastic feathered hat. Favourite bits: the smashing window dressing scene; Norman's first explosive encounter with Desmonde; the climactic violent gunfight in front of an audience. Norman's most famous song is here too: Don't Laugh At Me 'Cause I'm A Fool; in 2008 UK BBC broadcast an otherwise interesting programme on him at 92 years old with Alzheimer's disease setting in with that precise aim in mind. I do hope no one takes the mickey out of those particular sensitive documentary makers if they ever get old and in the way too.

Recommended as I've always liked Norman's films - to a point - but then again maybe my funny bone froze at age 11.