Just a Gigolo

Pleasant William Haines pre-Code comedy has Haines as a playboy who thinks all women (especially wives) are cheats. When he learns his uncle (C. Aubrey Smith) has arranged for him to meet the daughter (Irene Purcell in her stage role) of his old friend, he devises to masquerade as a dance gigolo to prove she's a cheat also. Haines and Purcell are a nice couple, and Haines is not a "gay" here as he is in some other talkies. And Smith is of course always good.

Charlotte Granville, Henry Armetta, Albert Conti, Maria Alba, George Davis, Lillian Bond, Yola d'Avril, Lenore Bushman, and a very young Ray Milland co-star.

Haines was a major star when this slight MGM comedy was released. It was a big hit, ensuring that Haines remained a top box office attraction in talkies. He was a top 10 star from 1926 (Brown of Harvard) until 1932, when Louis B. Mayer scuttled his career. It's a shame he's forgotten now. William Haines was a unique talent, and terrific comic actor, and a gay icon.

Purcell is very bright and pretty (despite a lisp) and had a very minor starring career. Seems like she should have made more films.

The American nephew of an English nobleman is appalled at the prospect of an arranged marriage. To prove to his uncle that all girls are not sweet & innocent, he disguises himself as his intended's paid dancing companion, to see if she'll have an affair with him. To his surprise, he falls in love with her. When she catches on to the trick, will she acknowledge her hidden love for him, or will she continue to treat him as JUST A GIGOLO?

William Haines, always enjoyable to watch, sparks this little pre-Production Code comedy, in which his silly-billy antics are toned down a bit. He's particularly fun in the climaxing scenes at the San Sebastian Inn, when he thinks Irene Purcell has surrendered a wee bit too far to his charms. Miss Purcell gives a pert performance as a spoiled young noblewoman in need of firm handling. Wonderful old Sir C. Aubrey Smith is excellent as a crusty lord who has much to learn about modern youth, circa 1931.

Haines was one of the art directors on this picture. The following year, with his dismissal from MGM, he would start a new & very successful career as a Hollywood interior decorator.

as the wild playboy who depends on his uncle for money. One of the best light actors of the 20s and 30s, Haines shows off his stuff in this mild comedy; he's the whole show. What's important about this film is that it demonstrates what kind of career Haines could have had in Hollywood if he had been willing to play the game and "play straight." Because he wouldn't, Louis B. Mayer, scuttled his career (as he did John Gilbert's) and Haines quickly descended to B pictures. One of the top box-office draws of the late silent/early talkie period, Haines was washed up just a few years after this film. C. Aubrey Smith and Irene Purcell (lovely as the love interest) are fun.

In most of William Haines' films, he plays a man with incredible natural talents--be it as a soldier, a football player, a polo player or whatnot. Here in "Just a Gigolo" his talent seems to be women...and Lord Robert Brummel (Haines) is mistaken for a common gigolo. Since this is a pre-code film, there is lots to suggest but little is stated outright. A 'gigolo' is described as a man who takes money to dance with women....though most adults in the audience know this is code for a male prostitute. And, in usual William Haines style, he lets the lady believe that he's just a gigolo!

Casting Haines as a British lord did seem odd considering he sounds 100% American here. A Ronald Colman-type would have been more believable but MGM put Haines in this for one huge reason...he was a huge box office draw at the time. So, as was often the case, the role was expected to fit the actor instead of the other way around.

Despite Haines being wrong for the part, I really liked this film because unlike his other very formulaic films, this one is a comedy- -especially when the girl his character is chasing realizes who he is and decides to turn the tables on him. Clever and quite enjoyable.

By the way, as for Haines he only made a small handful of films after this. With the new Production Code of 1934, gays were now supposed to be DEEPLY in the closet and the openly homosexual Haines chose instead to walk away from films...and became a very successful interior decorator to the stars.

In the seventies, the band Genesis were renown for their amazing live shows but their first live album however didn't capture the magic of that performance. In 1930 one of the most beautiful actresses in the world starred in a hit Broadway comedy which everyone agreed was brilliant including MGM's Thalberg who got Jack Conway to turn it into a picture. This didn't capture the magic of that performance either.

Thalberg knew his audiences weren't as discerning as a Broadway audience but it was successful enough to turn in a nice profit for MGM but watched today it very, very flat and lifeless. There were of course some exceptions but in the early thirties it seemed to be the thing to take a successful play and just film it, maybe making a few tweaks here and there. Figuring out how to adapt a play into a moving picture was not something most people could do in the era of the early talkies. The experience of watching real people just a few metres in front of you is nothing like the experience of watching a film. In a theatre, you feel part of the performance, you share the same air, you share the energy with the performers whereas when watching a movie, that movie has got to reach out to you, do something special to engage with you to make you feel part of the action. This production fails miserably at adapting itself.

You can imagine how fantastic it must have been to watch live, Irene Purcell playing that outrageously flirty, sexy young thing in front of your eyes. You can imagine those silly over-the-top lines "Lord Brummel" making you laugh when said by a guy just in front of you - maybe winking at you in the audience. These same characters were put into the film but because they're not movie characters, characters written for the pictures, they don't work, they don't engage with you in the slightest. There were a few tweaks made but these were simply toning down some of the more saucy content - again something which makes this even flatter. The fundamental problem is: Theatre characters on film do not feel like real people. Without being able to imagine these characters as real people, it's impossible to engage with them. Without that engagement, whatever silly situations they find themselves in don't make us laugh, they just irritate us.

Some of the early talkies Jack Conway directed were amongst the best ever made, some had real flair, imagination and life. This however was just a job he was assigned to do so imbued none of his own personality or indeed thought into. At MGM (and most other studios as well), it wasn't the director who decided to make a picture. He was just an employee with no choice what he had to do, he was assigned to go into whatever sound stage that day and direct Film A, Film B or Film C. The studio knew what they wanted, Conway didn't argue, he filmed the play and the result is an hour of watching actors doing some acting rather than seeing people in a story.

It's not a bad nor a good film it's just OK but it could, with a little more thought been a very good film. William Haines, the silent heartthrob (little did his thousands of female fans know!) simply plays the William Haines his women fans wanted to see. He's not convincing at all as an English Lord nor as an incorrigible womaniser. You really couldn't care less whether he 'gets the girl' or not. Irene Purcell is 'the girl' and what a girl! Productions like this must have been the reason she only stayed in Hollywood a few years before returning to the stage. Although a few months later she starred in THE MAN IN POSSESSION and gave a completely different performance. Unlike in this, in that film, which benefited from having a very witty script (unlike this) and a more engaged director (unlike this) and a decent leading man (unlike this) she was fabulous. She's OK in this but seems almost camera shy so you'd never guess that she was one of Broadways most respected and talented actresses. If you've seen MAN IN POSSESSION (which you should) you would have fallen instantly in love with her (well I did) but in this lifelessly directed trudge to the finish, even that sex appeal is dampened - which again, if you've seen that other film you'll find unbelievable.

Unless for some inexplicable reason you're a William Haines fan, give this a miss. If you've never heard of Irene Purcell, watch MAN IN POSESSION instead and be prepared to go weak at the knees! And most importantly, if you've never heard Genesis Live: 1973 - what's wrong with you?