Cosetta

Two years after "It" came out the silent picture would be a thing of the past. Still, the most striking thing about this movie, after the always beautiful Clara Bow, is how modern it looks. On the Kino DVD the picture is sharp and clear, with excellent contrast. It looks as good as black and white can.

The story itself is fluff. The It of the title, which translates roughly as sex appeal, is irrelevant to the plot. Salesgirl Betty Lou Spence (Bow) falls in love with owner of big department store Cyrus Waltham, Jr. (Antonio Moreno). She chases him, he chases her, misunderstanding separates them. Even though the plot is light, it fulfills its modest goals well, largely due to Bow's energy. William Austin, as Moreno's friend Monty, is also a high point. In one key scene he also shows himself to be a far more caring and sensitive person than Cyrus, and probably a better choice for Betty's affections. Sadly, that's not how this kind of movie works.

The camera work is pretty sophisticated for the time. The scenes of Betty and Cyrus's date at the beach, with quick cuts as the two laugh, play and fall in love, are now a cliche, although one that's still used. The use of panning, different angles during scenes and plenty of close-ups keep the movie moving, without the long shots before a stationary camera that characterized many indoor scenes during the silent era. Were it not for the lack of sound and the title cards, one could easily think this movie was made as late as the start of WWII.

"It" is not an important movie in the development of cinema, either in terms of technique or theme. Instead, it's an entertaining romantic comedy, largely due to Bow's electrifying screen presence and Austin's satisfying performance. Clara Bow was a huge star, who defined the female sex symbol during the 20s. Even today it's hard to imagine anyone watching her and being able to deny that she does indeed have It.

If there's any question why Clara Bow became one of the top box office stars of the late silent era, "It" answers that question. The film, perhaps the one with which she will always be associated, is indeed a star turn, but a great one.

Bow,playing a counter girl who wins the heart of the owner of the great department store she works, turns in a memorable performance.

She brings everything you could want to the role, from great comic timing to a very robust physical presence. More than anything, of course, she is incredibly photogenic, a magnetic presence that simply lights up the screen.

Most heartening to me was the very large number of people well under 30 who viewed this film with me the night I saw it. They seemed to absolutely loved it.

When it comes to IT, Clara Bow was in a league of her own. No other actress I've ever seen has even been close(maybe Jean Harlow). But most actresses since Clara didn't have silent films, which allowed her beautiful expressive eyes, facial expressions, and physical gestures (such as looking between the legs of stuffed toy dog) to do her talking and leave no doubt as to her intent. Her ability to do this made her special. I must admit that even though I loved this film, IT isn't my favorite performance by Clara. I happen to think she displayed as much and possibly more "IT" in some of her other silent movies like MANTRAP, HULA, & THE PLASTIC AGE than in IT. If you don't believe that's possible, then I highly recommend checking out some of her other films and judge for yourself. Even if you disagree, you will enjoy these performances if you enjoyed this film. As a whole, I think IT was the strongest of her silent films (in terms of plot, writing, and character development) that I've seen. Regardless, IT is the film for which Clara is most remembered and the favorite of her modern day fans. From Clara's scheming to reel in her boss as a husband to the hilarious sub-titles ("Sweet Santa, give me him", "Hot socks, the new boss", "I'll take the snap out of your garters", "He couldn't give birth to a suspicion", "On the contrary, I think she's got plenty in reserve"), I enjoyed this 1920s romantic comedy tremendously. Could Elinor Glyn, have been trying to promote her book or herself? IT was only defined 3 times during the movie (in the opening credits, in the first scene where Monty is reading about IT, and when Antonio Moreno asks Elinor Glyn herself in a scene about halfway through the film. I think if modern audiences would give IT a chance, they would be pleasantly surprised with Clara Bow. 9/10

Cyrus (Antonio Moreno) is the heir to a large, successful department store. He falls for counter girl Betty (Clara Bow), a young woman who definitely has "IT", that indefinable quality that makes certain people the center of attention. Cyrus' goofball friend Monty (William Austin) tries to facilitate the "opposite sides of the track" romance between his buddy and Betty, with more than a few hiccups along the way. Also featuring Priscilla Bonner, Jacqueline Gadsdon, Julia Swayne Gordon, and Gary Cooper.

This was based on a story by Elinor Glyn, and if you don't know the name, you sure will by the end of the movie. Her name is featured prominently in the opening credits, then in a title card explaining what "IT" is, then in a copy of the story being read by a character in the movie, and then when Glyn shows up for a cameo, playing herself! Anyway, most people have heard of this movie and the "It Girl" moniker that it gave Clara Bow for the rest of her life..

It's a decent romantic comedy of the period, with many little period details that make modern viewing interesting. The changes in fashions, manner and speech are amusing. I don't think I'd ever seen the exclamation "Hot Socks!" before. Bow is cute, and pushes the boundary for what a woman could do, say and look like on screen (near the end of the film as she climbs soaking wet out of the water with her clothing clinging to her, leaving little to the imagination, comes to mind). In that way It prefigures the coming Pre-Code early sound era.

I'm completely smitten with Clara Bow. After having seen Wings, and having just watched It and the TCM documentary Clara Bow: Discovering the It Girl, I have to say that she's just about the most amazing actress of the silent era. Even besides her limitless beauty, it seems like she can accomplish anything with her face. It's far too bad that she was never given a role that fully suited her immense talent. Wings is the closest she ever came to making a great film, it would seem, but, even though she steals the movie away from the other actors, the dogfights and action sequences steal the movie from her. So then It has to stand as her testament, the film that best demonstrates her legacy. And because of this, it's not surprising that Bow is all but forgotten. I mean, It certainly isn't a bad movie. It's a moderately well done romantic comedy where the shopgirl goes after her rich boss. It's fun and entertaining, but not necessarily something you'll remember for that long afterwords. Much like any romantic comedy that would be released today, among which the best is only an average movie. But then those looking to observe Clara Bow's talent don't exactly need another movie. Bow effortlessly raises the level of the project. It would have been rather average without her, but she makes it good. Quite good, in fact. I couldn't take my eyes off her, and I know that I'll visit the film again because of her. The other actors are mostly forgettable, except for William Austin. He plays the boss's best friend, and he's pretty obviously a homosexual. It's one of the more open depictions I've seen. He's quite funny, as well, and it's no mean feat that he wins any attention whatsoever away from Ms. Bow. 8/10.