The Water of Life

This documentary about Scotch whisky is fascinating, but not only for enthusiasts of the spirit. The film certainly radiates love of its subject matter and setting -- the camerawork fairly oozing a sort of yearning. But it also tells the compelling story of a single distillery as it attempts to reinvent itself amid consolidation, booms, busts, and an ever-shifting consumer profile. A must-watch if you're an epicure with a dram in hand, but also a compelling case-study for entrepreneurs and marketers.

A wonderful documentary exploring and explaining the development of the Scotch single malt whisky industry. Focusing primarily on the fascinating tale of the revival of the Bruichladdich distillery and how the whole story could have been so very different were it not for a chance encounter at a London wine fair. The film broadens to look at the impact of the resurgence in popularity of single malt whisky on the whole industry. If you love whisky then you'll love this film. Having watched it more than 10 times I can assure you it's very compulsive viewing.

The movie presents the passion of whisky by those who distill the Water of Life as well as the many who partake in a wee dram now and again. For many, drinking Scotch Whisky is about the journey looking for your favorite dram. Learning by talking with the "experts" and distillers who spend their lives perfecting that dram completes the story. This movies captures both of these journeys.

If you love whisky, you will love this film. It is beautifully produced; a moving tribute to the passion and people that resurrected a dying industry. It is a fascinating insight into to the people and many of the places and stars of Scotch whisky. You will probably want to watch this again and again. I did.

I have seen this movie at least four times. It has a great cast involving the most important people in Scotch. The filming , the editing and the story is great.

It makes you want to get involved in Whisky , which I have. Please watch and learn.