La vita di Richard Montañez, che come custode di Frito Lay ha rivoluzionato l'industria alimentare incanalando la sua eredità messicana per trasformare Flamin' Hot Cheetos da uno spuntino a ... Leggi tuttoLa vita di Richard Montañez, che come custode di Frito Lay ha rivoluzionato l'industria alimentare incanalando la sua eredità messicana per trasformare Flamin' Hot Cheetos da uno spuntino a un iconico fenomeno della cultura pop globale.La vita di Richard Montañez, che come custode di Frito Lay ha rivoluzionato l'industria alimentare incanalando la sua eredità messicana per trasformare Flamin' Hot Cheetos da uno spuntino a un iconico fenomeno della cultura pop globale.
- Regia
- Sceneggiatura
- Star
- Candidato a 1 Oscar
- 7 vittorie e 9 candidature totali
- Young Richard
- (as Carlos Sanchez)
- Young Lucky Montañez
- (as Carlos Solorzano)
Recensioni in evidenza
Jesse Garcia gives a great lead performance with a boundless enthusiasm making him endlessly likeable and someone who's easy to root for. He's a consistent presence since he's narrating the film as well as being in almost every scene and it's a testament to his performance that he is always loveable. It's definitely his film however, there are still a couple of nice supporting turns from Annie Gonzalez and Dennis Haysbert.
Eva Longoria's direction is really impressive because there's so much energy that she's able to sustain for the entirety of the film with inventive montages and an ability to cover a lot of time in a speedy yet breezy fashion. It feels like its going to run out of steam eventually and it never does, only toning it down when needed for a more emotional scene. Marcelo Zarvos' score is very schmaltzy which works thanks to the overall warmth.
Linda Yvette Chávez tells the tale of Flamin' Hot Cheetos through the lense of Richard Montañez's life. The plot generally surrounds his personal struggles in his career and subsequently the development and marketing of Flamin' Hot Cheetos. By the end you are left with a inspiring commentary about how no one is defined by a title. There's some good jokes sprinkled in, too.
Also, the movie does it's job as an ad well, so maybe have some Flamin' Hot Cheetos on hand.
This year has definitely been the year for inspirational biopics such as Tetris, Air and Blackberry and now this latest story - Flaming Hot is captivating, funny and heart warming.
The movie tells us about Montañez's life, his determination to make something of himself, his love and support for his neighbourhood and his family and the struggles along the way he faced.
The story is fresh and enjoyable with just enough drama to pull the viewer in. The cast was well chosen and the acting was spot on.
Does the fact that the story is not entirely true takes away the enjoyment of the movie?
Not in my opinion.
Could we truly call it a Biographical movie if its based on lies?
I leave this question to you.
Lo sapevi?
- QuizRichard Montañez's claim of inventing Flamin' Hot Cheetos has been disputed. According to a 2021 Los Angeles Times report, Flamin' Hot Cheetos were invented by a team of food professionals led by Lynne Greenfeld at Frito-Lay's headquarters in Plano, Texas, to compete with spicy snacks sold in inner-city mini-marts in the Midwest. Frito-Lay would neither confirm nor deny Montañez's account and told the Times, "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market", but "Different work streams tackling the same product without interacting occasionally occurred in the past when divisions operated independently." Roger Enrico also did not become the CEO of Frito-Lay until 1991, after the product and brand had been developed. Enrico died in 2016 before the Times' report; his secretary said that Montañez's phone call with Enrico took place in 1993 to pitch Flamin' Hot Popcorn, two years after Flamin' Hot Cheetos were introduced. Frito-Lay did confirm that Montañez pitched several successful snacks developed for Latino customers while working as a machine operator, and that the film's account of Montañez ascending from working as a janitor to an executive is accurate.
- BlooperFood stamps were not called SNAP benefits in 1992. They were still called food stamps until the 2010s.
- Citazioni
Lonny Mason: You better pray for a miracle, Montanez. Because before this is over, one way or another, you won't have a job.
- Curiosità sui creditiThe Searchlight Pictures fanfare is played in a Mexican musical style.
- Colonne sonoreLas Nubes
Written by Juan Hernandez Almaguer
Performed by Little Joe & La Familia
Published by San Antonio Music Publishers, Inc.
Courtesy of La Familia Enterprises, LLC (TDI Records)
By arrangement with The Orchard
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Dettagli
- Data di uscita
- Paese di origine
- Sito ufficiale
- Lingue
- Celebre anche come
- Flamin' Hot: El sabor que cambió la historia
- Luoghi delle riprese
- Albuquerque, New Mexico, Stati Uniti(Richard's house, Neighborhood exteriors and basketball court and park.)
- Aziende produttrici
- Vedi altri crediti dell’azienda su IMDbPro
- Tempo di esecuzione1 ora 39 minuti
- Colore
- Mix di suoni
- Proporzioni
- 2.39 : 1